Paramount Press Books (1919)

PUBLICITY NOTES FOR LIVE -WIRE EXHIBITORS For Newspapers and House Programmes MR. EXHIBITOR : — On this page are just the kind of news items the motion picture editors of your local newspapers WANT and WILL PRINT at any time. Send a column of this page to each of your two or more important newspapers. If you prefer it, have your stenographer typewrite the stories and insert the name of your theatre in each item and then send them to the motion picture editors. THIS MEANS DESIRABLE PUBLICITY FOR YOUR THEATRE AND ATTRACTIONS. These items also may be used to advantage in your house programme. ||You’ll find ready-to-clip news — all the big stories as they break — in Progress Advance each week. Exclusive Stories For Photoplay Editor From Theatre Exclusive Stories For Photoplay Editor From Theatre Exclusive Stories For Photoplay Editor F rom Theatre G A'STON GLASS has been engaged by the Famous Players-Lasky Corporation to play a juvenile part in the new Paramount production, “A Honeymoon for Three,” with Marguerite Clark. Mr. Glass is twenty-three years old and was born in France. He came to America with Mme. Bernhardt in 1916 and played in her repertoire. Then he served in the French army, and since then has come back to motion picture acting. For this is not Mr. Glass’s first experience by any means, as he played in the pictures of Pathe, Gaumont and Eclair several years. * * * * The scenic artists built a real theatre for the taking of the ParamountSennett comedy, “East Lynne with Variations.” If one of the old time gallery gods is still alive he will go insane with rapture and delight at this howlingly funny version of one of the old time melodramas. There is a real stage, real boxes with real people in them, a real orchestra pit and all the rest of it. What happens behind the footlights and what happens in front of them is guaranteed to tickle the funny bone. * * * Dorothy Gish is resting preparatory to starting on her next Paramount picture. Here is her way of resting: for four days she has remained at home reading the written scenarios that had been culled for her selection. There were thirty-one in all, and she hopes to land one good one out of the bunch. She is having her meals sent to her room during her “vacation.” * * * Monte Blue, one of the most popular of the younger actors who have appeared in Paramount and Artcraft pictures, has been engaged by the Famous Players-Lasky Corporation under a year’s contract to play leading and other roles. Mr. Blue has an exceedingly pleasing personality and a physique which renders him available for many varieties of characterizations. Among his recent appearances are in Cecil B. De Mille’s Artcraft picture, “ ’Till I Come Back to You,” and still more recently as Pettigrew in “Pettigrew’s Girl,” a Paramount picture starring Ethel Clayton. THE first of Burton Holmes’ “Yanks” series, pictures of our soldier boys passing through the various phases of their training and fighting on the other side, is incorporated in a recent Paramount-Burton Holmes Travelogue, the subject being “With the American Y. M. C. A. in London.” If one wants to find a “Yank” he can at least get on his trail by going to Eagle Hut, just off the Strand in London, where the Y. M. C. A. keeps open house for all kinds of soldiers, but especially for our boys. Here one will find sailors and soldiers of all the Allied nations, under the hospitable roof of Eagle Hut where there are thousands of comfortable, clean beds, good things to eat, billiards, motion pictures and all kinds of games and even a special flapjack kitchen imported direct from the U. S. A. Having seen what sort of a welcome London gives the private soldier, Mr. Holmes then takes the spectator to the Washington Inn in St. James Square, built by the “Y” as a club for Yankee officers. It is the day the Club is formally opened, and here are H. R. H. Duke of Connaught, the Lord Mayor of London, Ex-Ambassador Viscount Bryce, Archbishop of Canterbury and the charming coterie of titled ladies of the British aristocracy who pledged themselves to act as hostesses and waitresses for the American officers who are made to feel “at home” while in dear old London * * * Following her splendid work in Cecil B. De Mille’s Artcraft picture, “Don’t Change Your Husband,” Gloria Swanson was placed under two years’ contract by Famous PlayersLasky and will continue to appear in Paramount and Artcraft pictures. Miss Swanson is one of the most beautiful women on the screen; to those who have not seen her yet it should be sufficient to say that she was at one time a member of Mack Sennett’s organization, which is as exclusive as the Ziegfeld Follies. In “Don’t Change Your Husband,” Miss Swanson exhibits a rare dramatic gift. WHEN Thomas H. Ince opened his new $250,000 studio at Culver City, Culver City responded by opening the town, wide open, too. The entire day was filled with celebrations and festivals and the hilarity lasted till long after the midnight sun had set. The kids had a great time, because the schools were closed. The mayors of Culver City, Los Angeles, Ocean Park and Venice, all visited the studio and presented Mr. Ince with several fitting “tokens of esteem” from the citizens of their respective municipalities. The street which runs on the north side of the studio was officially named Ince Boulevard, with appropriate christening ceremonies. Mr. Ince has threatened to sue the cigar-maker who names a stogie after him. The plant is located on Washington Boulevard, the main thoroughfare running from Los Angeles through Culver City and on the ocean resort towns, Venice and Santa Monica. The administration building occupies an imposing site and in architecture is in the style of a Southern mansion. It practically hides from view the great stages and incidental buildings of the plant. The building was open for inspection the entire day. Dancing and a general carnival occupied the evening’s entertainment. * * * Douglas Fairbanks, the Artcraft star, is making a series of photoplays for the new Morale Division recently created by the government. The Division is headed by Brigadier-General Munson and Raymond B. Fosdick, chairman of the Committee on Training Camp Activities, is next in command. Doug was requested to make a series of pictures to help the demobilized army retain its morale. “They laid down four principles for my guidance,” Doug said, “and told me to get busy. The principles were ‘Purity of Purpose,’ ‘Cheerfulness,’ ‘Steadfastness’ and ‘Willingness to Sacrifice.’ That’s what they gave to work on, and it’s all they gave me to work on. But the first picture has already been completed.” 7