Paramount Press Books (1919)

PUBLICITY NOTES FOR LIVE -WIRE EXHIBITORS For Newspapers and House Programmes MR. EXHIBITOR:-— On this page are Just the kind of news items the motion picture editors of your local newspapers WANT and WILL PRINT at any time. Send a column of this page to each of your two or more important newspapers. If you prefer it, have your stenographer typewrite the stories and insert the name of your theatre in each item and then send them to the motion picture editors. THIS MEANS DESIRABLE PUBLICITY FOR YOUR THEATRE AND ATTRACTIONS. These items also may be used to advantage in your house programme. Exclusive Stories For Photoplay Editor From ........ Theatre SHIRLEY MASON’S first madein-California picture is a Paramount and is called “The Winning Girl.” Miss Mason likes the East, she maintains vigorously, but it’s no place to make pictures. Her picture is from a story by George Weston, originally run in the Saturday Evening Post under the title, “Jem of the Old Rock.” Will M. Ritchie scenarioized it, Robert G. Vignola directed the picture, and Charles E. Campbell presided behind the camera. Niles Welch appears opposite Miss Mason. -k -k -k “Romance and Rings,” written by Emma Anderson Whitman, is the film that marks the return of the Drews to the screen. It’s a two-reeler and a Paramount. ■k -k -k Charles Klein’s famous play, “Maggie Pepper,” has at last reached the screen. Famous Players have issued it as a Paramount picture starring Ethel Clayton. During the pre-showing in New York, the critics hailed it as a splendid screen story. Miss Clayton, by the way, has almost finished a new picture under the direction of George Melford, entitled “Men, Women and Money.” -k -k -k An old Italian studio of the Renaissance period is one of a series of beautiful sets that are shown in the Paramount picture, “The Two Brides.” Lina Cavalieri plays half of the title role, while a beautiful statute of herself plays the other half. -k -k -k Among recent visitors at the Lasky studio in Hollywood was the Arcadia Balloon School Band of the 66th Balloon Company, Arcadia, California, comprised of thirty-two musicians and organized by Miss Antoinette Sabel five months ago. This was a volunteer organization formed by Miss Sabel, who is the second woman in the country to be appointed United States Army song leader, because she took such an interest in the musical feature of the army. The boys enjoyed their visit to the studio immensely and gave a concert on the open stage in return for the courtesy extended to them. Exclusive Stories For Photoplay Editor From .... Theatre IN the face of strong opposition, practically every big motion picture company being a bidder for the rights, Famous Players-Lasky Corporation has bought the screen rights to Gertrude Atherton’s “The Avalanche.” This most recent book of Mrs. Atherton has been pronounced as one of her best contributions to literature. The picture will be released as an Artcraft vehicle for Elsie Ferguson. -k -k -k Peter Gridley Smith, of Famous Players-Lasky publicity department, is back in New York after a brief Southern honeymoon, with his bride, who was Miss Margaret Ganss, also of New York. -k * -k A colored extra was used in a coming Enid Bennett picture, directed by Fred Niblo. The colored gentleman expressed a desire to see himself on the screen, and was told he would be invited to the studio showing. On the film he saw a double exposure, which showed a ghost standing beside him. He fled from the room and has gone back to running the elevator in an apartment house. ■k -k -k A new natatorium has been built at the Ince studios, and now even the extras can be in the swim. -k -k -k Jesse L. Lasky of Famous PlayersLasky is back in California. ■k -k -k “Peter Ibbetson,” the coming Paramount-Artcraft special starring John, Ethel and Lionel Barrymore, will be made in the East. -k ■¥ -k Famous Players-Lasky Corporation, which has bought the screen rights to William Gillette’s “Secret Service,” has made no announcement as yet regarding whether the picture will be made in its Eastern or Western studios. ■k -k -k Teddy, the Great Dane dog who is almost as popular as his fellow countryman, “Hamlet,” appears to be this season in theatrical circles, is one of the stars in the Paramount-Sennett comedy, “Rip and Stitch, Tailors.” Exclusive Stories For Photoplay Editor From ........ Theatre Thomas n. ince is now well settled in the new Culver City studio, which, as one facility after another is provided, promises to be the most completely and satisfactorily equipped plant for making motion pictures, in the world. In effect, it has more of the appearance of a Southern manor than anything in the nature of a manufacturing institution. The administration building resembles Washington’s home at Mount Vernon, but is on a much bigger scale. The building practically hides from view the studio stages and other buildings, while at the back the Ince property extends to the Baldwin Hills, giving a broad expanse of level ground whereon to erect exterior settings. The interior of the colonial structure is divided into offices and other apartments, all furnished suitably and providing ample space for each department of the organization, which devotes its effort to the production of Paramount pictures. -k -k -k D. W. Griffith’s Artcraft production, “The Greatest Thing in Life,” has already proven one of the greatest boxoffice attractions of the year, according to Famous Players-Lasky Corporation, the distributors. Clune’s Auditorium in Los Angeles ran the film four consecutive weeks, charging as high as seventy-five cents for seats. At the Strand, New York, the capacity even of that theatre was overtaxed. Similar reports from over the country indicate the tremendous popularity of the film. * * -k Edgar Leslie and Pete Wendling, two of the most successful young song writers of the day, authors of “Get Out and Get Under,” “America, I Love You,” “For Me and My Gal,” “Hello, Hawaii, How Are You?” “When the Growti Up Ladies Act Like Babies,” “Come On, Papa,” “Let’s All Be Americans Now,” “Yaaka Hula, Hickey Dula,” etc., have written a new song called “False Faces,” based on the Paramount-Artcraft special, “The False Faces,” with Henry Walthall in the leading role. 7