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MAIL CAMPAIGN
Letter Suggested for the Exploitation of “The Test of Honor”
1919
Dear Miss Sabin:
You've been seeing John Barrymore of late as the screen comedian extraordinary.
Great, isn’t he? Remember "Here comes the Bride”, ”0n the Quiet", and the re-issues of "The Man from Mexico" and "Are You a Mason?"
But after all, Mr. Barrymore's forte is his dramatic ability. He proved it by his stage work in "Peter Ibbetson", and by his triumph in Tolstoi's "Redemption" .
Now you're going to see him enact a dramatic role on the screen. "The Test of Honor", a Paramount
picture, comes here beginning for a
stay of
It is based on E. Phillips Oppenheim's famous novel, "The Malefactor", which you have probably read.
It's the story of a man who goes to prison to shield the woman he loves; goes there sent by her lies. He serves seven long years before he may walk again as a free man.
He wants but one thing ; revenge for those seven terrible years. What he does, makes a powerful photoplay.
Sincerely yours,
Manager
POST CARDS ON “THE TEST OF HONOR”
Exhibitors will be wise to mail at least one of these Postals to their patrons
Date
Dear Miss Sabin:
"The Test of Honor", a Paramount version of E. Phillips Oppenheim's well-known novel, "The Malefactor", comes here today with John Barrymore in the leading role. We believe you will agree with us in ranking this as one of Mr. Barrymore's best contributions to the screen.
Sincerely yours,
Manager
Date
Dear Miss Sabin:
John Barrymore comes here
in one of the
most dramatic roles of his stage or screen career. "The Test of Honor" is a Paramount picture and we think you will glad to see
it, because it's well worth while.
\
Sincerely yours.
Manager
If Letter will not serve, use one of the Post Cards. IT WILL PAY!
19