Paramount Press Books (1919)

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EXHIBITOR’S ACCESSORIES FOR THE EXPLOITATION OF “THE HOMEBREAKER” (.fkiranioiintCpicture’ OBTAINABLE AT YOUR EXCHANGE LITHOGRAPHS: These are beautifully colored; there are two different styles of one and three sheets, the kind that increases business: One SHEET 10 cents each Three SHEETS 30 cents each Six SHEETS 60 cents each A beautiful one sheet rotogravure is furnished on this production showing star’s head and four scenes 12 cents each PHOTOGRAPHS: For your lobby — they will help create interest In the production. Be sure to order them: 8x10 black & white, 8 in set 60 cents 11x14 Sepia, 8 in set per set 60 cents 82x28 Sepia, scene or star 40 cents 82x28 Colored female star 60 cents 88x28 Black & White star 75 cents 8x10 photo, of star, can be used for all other productions of this same star each 10 cents Newspaper photographs free. CUTS ON PRODUCTION: These are made coarse screen so they can be need for newspapers: Five 1-column cuts 15 cents each Three 2-column cuts 25 cents each Two 8-column cuts 35 cents each MATS: Mats of the above cuts are free. Newspapers mist have a casting machine to use them. MUSIC CUES: Exhibitors should see that their musicians get these music cues in advance — they help the proinction. Music cues are FREE. STOCK CUTS OF STAR For every star there are a number of stock cuts, these cuts can be used over and over again every time you use the star’s production. They are three sizes: One column 25 cents each Two column 40 cents each Three column 90 cents each MATS OF STAR CUTS FREE The mats of the above star cuts are furnished by your exchange FREE. ADVERTISING LAYOUTS: The layouts in this book will make good advertising copy for your newspaper: Three-column layout cut 35 cents each One-column layout cut 15 cents each Two-column layout cut 25 cents each MATS OF LAYOUTS FREE The mats of the above layouts are furnished by your exchange for those who can use them — FREE. SLIDES Slides will increase the interest in this production if you use them in advance of play date 12 cents each THUMB NAIL CUTS OF ALL STARS Exhibitors should have these small cuts of the stars on hand; they come in both coarse and fine screen 15 cents each Also line drawings 20 cents each Paramount & Artcraft trade mark cuts are furnished in sizes from 1 to 5 inches and are FREE. Film Trailers $3.00 each ASK YOUR EXCHANGE FOR HERALDS FOR UP-TO-DATE EXPLOITATION IDEAS WRITE TO THE Department of Advertising and Publicity, Famous Players-Lasky Corporation 485 FIFTH AVENUE, NEW YORK 20