Paramount Press Books (1919)

EXHIBITOR’S PRESS BOOK CHARLES KENMORE ULRICH, Editor. PRESS STORIES FAMOUS PLATTERS -LASKY CORPORATION ADOLPH JOHiSE LLASXY Vkv CEOL B. DE MILLE DrreOr Garni '"NEW YOHJO • J AD CUTS and MATS Heart to Heart Talk on Charles Ray and His New Paramount Picture “ Greased Lightning 99 VERY exhibitor in the country recognizes the value of Charles Ray’s name as star in ParamoimtInce photoplays. He knows that Mr. Ray has an enormous clientele and that his popularity is unbounded. These assets are of importance and they are duly appreciated by wide awake exhibitors who have learned by experience that the Paramount-Ince-Ray combination is a cinema triology that is hard to beat. Charles Ray, Star TV jl R. RAY’S popularity in Para1V1 mount-Thomas H. Ince pictures, is due to several paramount causes. First, he is a screen player of exceptional talents. Second, he is one of Thomas H. Ince’s leading stars. Third, his personal traits are of that quality which endear him to picture fans everywhere. Fourth, he is a conscientious worker who never sacrifices artistry for effect. Fifth, he is magnetic. Sixth, he is natural so that all of his impersonations are true to life and comprehensible to every spectator. But why go on? Mr. Ray, being a real man himself, loves to play manly roles. Did you ever see Mr. Ray in a screen battle without being thrilled by its realism ? Did you see that glorious fight of his in “The Girl Dodger” ? If you haven’t, then you have missed something really worth while. Mr. Ray’s picture stories invariably are appealing, forceful and dramatic, but without his artistry and energy, they would be like Hamlet without Hamlet. Julian Joseplison, Author JULIAN Josephson, author of “Greased Lightning,” is a photoplaywright of exceptional ability, as has been evidenced in numerous picture successes written by him. He has done excellent work in “Greased Lightning,” the story being consistent and absorbing, while the continuity is both satisfying and artistic. TABLE OF CONTENTS. Front Cover — Billing Inside Front Cover Questions We are often Asked. Page Editorial and Contents 1 Production Cuts and Mats .... 2 “The Part the Audience Plays, ’ ’ by Charles Ray 3 Production Cuts and Mats .... 4 Cast and Story of “Greased Lightning’’ 5 Production Cuts and Mats .... 6 Publicity Notes 7 Production Cuts and Mats .... 8 Advertising Cuts and Mats 9-10-11 Advance Press Stories 13-15 Mail Campaign 17 Exhibitors’ Accessories. ..... .18 Mat and Story 19 Exhibitors’ Accessory Order Blank 20 Inside Back Cover Paper. Back Cover Latest Comedy Releases Typical Ray Story NDY Fletcher, the village blacksmith, is an inventive genius who meets with numerous rebuffs without losing courage. One day, he repairs a stove pipe at the home of Alice Flint, the village banker’s daughter and when she tell him sighingly that she wished she knew someone who owned an automobile, he makes up his mind to get a buzz wagon as soon as possible. He trades a patent potato peeler for the remains of an automobile owned by a farmer and after patching it up, christens it “Greased Lightning”. Alden J. Armitage, a confidence man, has won the good graces of Mr. Flint, the banker, and is paying attentions to Alice, a course that Andy resents. He starts for the Chatauqua picnic with Alice and her father in “Greased Lightning,” but it breaks down and when Armitage drifts along in his high powered machine, Andy is chagrined when Armitage takes the banker and his daughter along with him. Andy is working at his machine and later he has a misunderstanding with Alice. Armitage persuades the citizens to hold an automobile race and offers a prize of $200 to the winner. Andy installs a racing motor in his machine and enters “Greased Lightning” in the race. Meanwhile, Armitage and his confederates have planned to entice Flint to the bank during the race and rob him. Flint is beaten insensible and robbed and Andy has just got “Greased Lightning” in good condition when he hears of the robbery and escape of the thieves in Armitage ’s automobile. He takes up the chase, passes every machine on the course, cuts across fields and finally runs down Armitage whom he masters after a desperate battle. As a reward, Flint gives Andy his daughter and makes them a present of a much longed for factory-made automobile. Jerome Storm, Director A LL WHO saw “The Girl Dodger” will be delighted with the skill displayed by Mr. Jerome Storm, the director of that photoplay, in “Greased Lightning”, Mr. Storm is a most experienced director who has numerous picture successes to his credit. Splendid Support S USUAL, Thomas H. Ince has provided excellent support for Mr. Ray in this photoplay* Wanda Hawley is the leading woman, while Robert McKim, “the most polished villian of the screen,’7 plays the heavy part. John R Lockney, a veteran actor of the old school, has a fine role. Others in the cast include Willis Marks, Bert Woodruff and Otto Hoffman. Chester Lyons, Cameraman HESTER Lyons, who photo^ graphed “Greased Lightning” and other Ray photoplays, is an exceptionally gifted cameraman. His work in this picture, notably the racing scenes, is most praiseworthy and will prove a delight to every spectator. i