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PARAMOUNT PUNCH.
IT’S ON EVERYONE’S LIPS!
. . . IT’S IN THE AIR!
PARAMOUNT WEEK AND SEPTEMBER DESTINED TO BE VOLCANO OF NEW BOX OFFICE BUSINESS.
Backed by a wealth of exceptional Box Office hits, and fired by a spontaneous spirit of enthusiasm throughout the organisation, Paramount Week (September 3-10), and the rest of September will go down in Paramount history as an enviable record of new achievements in Film Rental and Ad. Sales business.
It’s in the air and on the lips of every person that has this business at heart, that Paramount Product is again blazing forth in Quality, Big Box Office Names, and new showmanship.
Once again Paramount has forged ahead to the leadership of the industry with attractions like “One Hour With You”, “This Is the Night”, “Devil and the Deep”, and “Love Me To-night”.
It’s in the air and on everyone’s lips in the organisation that Mr. Clark’s first letter of April 5, inaugurating the Paramount Week and September Drive, will be reflected in better and, in most cases, solid bookings of every Paramount print available as well as big figures ' ~ m Ad. Sales.
CASH COLLECTIONS
NO SALE COMPLETE WITHOUT PAYMENT.
(By |. A. SixsiTiith.)
WHILST striving to surpass the the other fellow during “Paramount Month”, remember that no sale is complete until payment is received therefor. It is all very well to have sales running into large figures, but this is one instance where figures may he — unless we have the money actually in hand. Never before has there been such a need for money, and I do appeal to every Manager, Accountant and Salesman to co-operate in this vital matter. Do not be content merely to collect money in respect of present outstandings. Secure an advance payment wherever possible, and positively follow that course in the case of a doubtful account. Also review all the large amounts written off over the last few years and see if you cannot collect at least a percentage of these. Let us finish the drive not only having made wonderful sales, but with a clean sheet as regards Book Debts.
Remember we are in a worse position by making a sale and not collecting the cash than we would be did we not make the sale at
The New 1932
PARAMOUNT PUNCH
Vol, 6.— No. 1, Aug. 18, 1932.
Hereafter published every Wednesday by Paramount Film Service, Ltd., Head Office, Sydney, Australia, in the interests of the Paramount organisation in Australia, New Zealand and the Far East. Dedicated to the fighting Sales Campaign for Paramount Week, and the rest of 1932.
CONTENTS ARE STRICTLY CONFIDENTIAL.
W. J. CLARK,
Managing Director.
all, in that a liability is incurred to the Producer but without funds to fulfil that obligation — to say nothing of the loss of a possibility.
Even if I have failed to express all I feel, I know that I can depend upon the wholehearted support and co-operation of all in the vital matter of cash collections.
Mr. Clark’s urge to put over this Drive in triumph has been taken up with enthusiasm and vigor by General Sales Manager Hurworth and all District and Branch Managers, collectiveily and individually. The co-ordination of every executive and department head in writing one another, passing on challenges and suggestions for increased bookings and sales, has been an inspiration.
Wa,tch NOVEMBER!
Prepare for November.
THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH.