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PARAMOUNT PUNCH.
^/ATCH for the big trade announcement on our British product in the Empire issue of “Everyones” of September 7th. Four pages will be devoted to our British pictures, and there is no doubt that this big advertising smash will pave the way for better sales.
“Sign of the Cross” will be another “Ten Commandments” . . . Start talking about it now. The cast has been completed with the selection of Elissa Landi to play the role of Marcia. And what a box-office cast with Fredric March, Claudette Colbert and Charles Laughton, the new dramatic sensation, playing the leading roles.
Big ones on the way for release are “Love Me To-night” with Chevalier and Jeanette MacDonald; Harold Lloyd’s “Movie Crazy”; the Dietrich-von Sternberg production, “The Blonde Venus”. Albert Deane writes that we can expect mammoth business from these three.
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{By LEN JONES.)
^NCE again Paramount gives showmen and attractive advertising medium flashy 3-color courier.
Sales to date indicate that we will double the sales of any courier ever handled, which will unquestionably warrant the additional cost of the extra color.
The primary factor in this business is to have the Product; the next to make plenty of noise about it. Start “telling ’em and selling ’em” right now on the new courier.
Jack O’Neill, Sydney Ad. Sales Manager, was the first to sell a large quantity of the new 3-color couriers. He sold 20,000 for “The Strange Case of Clara Deane” to Hoyts’ Plaza Theatre, while District Manager Henderson in Melbourne has arranged with Hoyts in that city to use a minimum of 30,000 on every long-run picture
H. Quincey, of Brisbane, has sold 1 0,000 couriers on “The Strange Case of Clara Deane” to the Wintergarden Theatre, while an 8 000 order from the Valley Theatre, and the Birch, Carroll and Coyle circuit is almost assured. These boys have lost no time in getting their first release houses set. Head Office has yet to hear from the rest of the Ad. Sales boys.
Follow up those Paramount Week and September Month bookings NOW!
T^ERE are some well-meaning pledges that have already brought in new business for PARAMOUNT WEEK and PARAMOUNT MONTH. First to link the chain of co-ordinated correspondence and enthusiasm among all District and Branch Managers for the Drive was General Sales Manager Hurworth in this pledge:
"This Drive is the first big Sales Contest under our new leader, Mr. Clark, as Managing Director, and we are determined to create a new record."
Nor is the Far East backward in their enthusiasm. In a letter to Bert Kelly, Melbourne, J. A.
Groves, General Manager of the Far Eastern offices, writes:
“When the smoke of this Selling Campaign clears away, the Ear Eastern offices, individually and collectively, will have shown an increased revenue which will more than stand comparison with any other Branch or District."
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S. H. Craig, General Manager New Zealand, writes;
“. . .My territory will turn in at least twice as much during September than any other month in the year."
All of which shows that “There’s plenty of Punch in the Blue Ribbon Bunch.”
WHAT’S GOING TO HAPPEN IN NOVEMBER ?
(’oiinlry of v>ri^in — Australia. Wholly set up and printed by The Market Printery Ltd., 372a Pitt Street. Sydney. Published by Paramount Film Service Limited, of Reservoir Street, Sydney.