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Vol. 6.— No. 2. SYDNEY, AUSTRALIA. August 24th, 1932.
“ ITS IN
THE AIR ’
(By William |. Clark.)
ON another page of this issue of Paramount Punch will be found excerpts from a story published in a recent issue of the “Hollywood Reporter one of the leading American trade journals. “Film Weekly”, the local trade paper, thought so much of this article, that it was reprinted in the current issue.
I ask you boys to read this article carefully, because it is definite proof of the statement that the entire industry is watching Paramount for 1 933.
“The Grand Old Rock of the Show Business” is out in front once again, and is making the pace a hot one. “Watch Paramount next year” is the cry of the industry. It’s in the air that Paramount will be paramount next year, and despite the fact that we have not yet made our announcement of next year’s product, exhibitors are stampeding now to sign on the dotted line.
This is not only happening here, but right throughout the entire world. Showmen seem to have the knack of sensing good or bad product a long time before it actually makes its appearance. The article from the Hollywood Reporter backs up this statement. Showmen have sensed Paramount as the goods for 1933.
Judging by the present demand, and the high grade product being turned out by the studios, I anticipate that the new season will be the biggest in the history of the company. Exhibitors are looking to “The Grand Old Rock of the Show Business” to lift them out of the red, and I know that Paramount will not let them down.