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PARAMOUNT PUNCH.
Messages From Our Leaders
By ADOLPH ZUKOR.
By SAM KATZ.
J^N 1923 this comirany faced
^)^E of Paramount look to the future with confidence.
a crisis equally as grave as
the present one.
Conditions were similar in many ways. Many of the problems that confront us to-day existed nine years ago.
The lesson we take from the past IS the experience we have . gained.
We are cheerful — for we have reason to be.
The success of the “A Million More Drive” in 1923 constitutes a glorious page in the history of Paramount. Its success was due to just one thing — the united effort of a strong and loyal organisation.
I went on record then with this statement; “The bankers can have everything else if they will leave me my organisation”. With this organisation we can conquer anything — we can overcome any obstacle.
I meant that then; I mean it to-day. No company can fail when it has the magnificent manpower of this organisation and the deep-rooted loyalty which has always characterised the men of the Paramount forces.
We are facing a stupendous task. Every man in this company is being asked to give not merely one hundred per cent, effort; he is being called upon to render double or triple that amount.
History will repeat itself. We will succeed. We will succeed because the organisation that conquered in 1923 is the organisation that is facing the present crisis. The same indomitable spirit, the same loyalty animates the Paramount forces to-day.
Paramount is steady. We are steady in thought, in plan and in action. We have set for ourselves a definite goal — and we mean to reach that goal, to overcome every obstacle.
The goal of Paramount is to deliver to the theatres of the world motion pictures made by showmen for showmen. To give to the theatre owners and operators the assurance that no picture will leave the Paramount studio in Hollywood until every human effort has been exhausted to make that picture as good as brains, experience and money can make it.
Paramount realises its obligation to the theatre managers and to the theatre-going [rublic. Paramount, through its years of service, its accomplishmen’i in the industry ... its pioneering ... its progress . . . can be content with no position other than that of leader of this important industry — and that is the high resolve of every man and woman now connected with Paramount.
Paramount will be satisfied with nothing less than the unchallenged leadership... the undisputed first position ... in the motion picture business.
What’s going to haooen in the Far East in NOVEMBER?
BOOKED BUSINESS TO DATE.
(As At August 20th, 1932.)
Jf’ROM present indications this coming Paramount W eek and Paramount Month, will be the biggest success in the history of this annual drive. Mr. Hurworth expects the business recorded this year to eclipse any previous effort and to beat the eleven year average by a large sum. He has hopes, too, of this drive exceeding the special Farewell to Mr. Hicks effort which was a record for any drive conducted in Australia.
The percentage figures of film
PARAMOUNT WEEK.
PARAMOUNT MONTH.
rental business booked to date in
(September 3
10.)
(All
of September.)
the various branches, based on
Branch.
Percentage.
Blanch.
Percentage.
Quotas given each branch for
Melbourne
. . .153.76
Melbourne
112.66
PARAMOUNT WEEK and
Adelaide
.. 152.88
Adelaide
110.88
the month of September show an
Perth
.. 150.28
Perth
107.64
all-round increase since last week.
Sydney
.. 142.36
Brisbane
104.23
Herewith are the figures that
Brisbane
.. 138.42
Wellington
103.11
tell their own story: —
Wellington
.. 132.48
Sydney
96.24
irS IN THE AIR... ‘PARAMOUNT FOR 1933’’.