Paramount Punch (1930)

PARAMOUNT PUNCH. Vacts YOU, iHOUlDl-kNOw/ W n H the release this week of two Paramount long-run attractions at the Sydney Prince Edw'ard and Plaza Theatres, a clean-up in this city is assured for Paramount Week. “The Strange Case of Clara Deane’' at the Plaza and the British “Aren’t We All?’’ at the Prince Edward, are certain to pull the business, whilst a double feature Paramount bill is certain for the Regent also. Word comes from the studios that cameras are now running on “The Sign of the Cross”. Everyone in the film colony is pepped-up about this big screen epic which will be undoubtedly the biggest production in years. Start talking now, boys, about “Sign of the Cross”. Some of the highlights of “The Ten Commandments” have been chosen as the background of “Eorgotten Commandments”, which is available for early release. Gene Raymond, Irving Pichel and exotic Sari Maritza play the leading roles. Sari is indeed a real find. Paramount has started production on the 900th feature motion picture since the foundation of the company in 1912. “Guilty As Hell” is the picture in which the “Cock-eyed World” combination, Edmund Lowe and Victor McLaglen play the leading roles with the support of Richard Arlen and Adrienne Ames. r 1 I Sell }7wie ADSALES {By LEN JONES.) ^NOTHER great revenue producer is a sound-onfilm title for “God Save the King”, with pictorial head of the King in uniform. Eilm is now available to exhibitors through all ad. sales departments. Every exhibitor with any sense of showmanship will certainly avail himself of one of these titles, A sales letter has already been forwarded by H ead Office to every exhibitor throughout Australia and New Zealand, drawing their attention to this new item. Eollow up this letter — every Sound house is a possibility. It is up to you to turn those possibilities into cash. Get started to-day. O. Doepel, New Zealand Ad. Sales Manager, sold the Civic Theatre, Auckland, 1 2 x 24 sheets for “The Miracle Man”. Their usual order is 2 X 24 sheets. Otto advises that this is merely a sample of a Paramount Week sale from N.Z. C. Abotomey, Adelaide Branch Manager, landed a splendid order of 15x24 sheets for “The Miracle Man” from the Regent Theatre. This is the largest quantity of Paramount 24-sheets to be used in Adelaide for some considerable time. Congratulations, Cec. F. Bignell, Adelaide Ad. Sales Manager, has sold some good quantities of star head medallions to a suburban theatre. He sold the exhibitor the idea of using them in competitions. Good work. Bill. These are the items that help your figures. Follow up those Paramount Week and September Month bookings NOW. What’s going to haopen in England in NOVEMBER? PARAMOUNT FI NAL details of the Regent-Paramount Week Hike, on Sunday next, August 28th, are now completed and everything is in readiness for one of the most unusual publicity stunts on record. The hike has been effectively exploited through the medium of fan magazines, hikers’ journals, the metropolitan press, theatre slides, plug lines in Regent advertisements, and signs at Central Railway Station. It is therefore expected that, if the weather WEEK HIKE. remains kind, a crowd in excess of 5000 hikers will attend. Ten pounds in cash prizes are being offered in a novel contest, in whi/di the titles of forthcoming Paramount pictures will be indelibly imprinted in the public mind. In every way, the Regent-Paramount Week Hike will be a fitting prologue to the Twelfth Annual Celebration of Paramount Week, September 3rd to 1 0th. WHAT’S GOING TO HAPPEN IN NOVEMBER ? '^•iiutry of orifin — Australia. Wholly set up and printed by 'I'he Market Printery Ltd., 372a Pitt. Rtroiet. Sydney. Published by Paramount Film Service Limited, of Reservoir Street, Sydney.