Paramount Punch (1930)

PARAMOUNT PUNCH. Sensational Paramonnt W eek BEST PERFORMANCE EVER RECORDED BY BLUE RIBBON BUNCH. FIGURES JUST BELOW PEAK YEARS. the eve of Paramount Week, Mr. Clark makes the happy announcement that the effort this year by the boys and girls of the sales force has eclipsed all previous achievements. The business recorded for this Xth Annual Paramount Week is unquestionably the greatest performance ever put up by the Blue Ribbon Bunch. Despite prevailing economic conditions the figures have only been bettered on two other occasions and that was in 1929 and 1930 — the first two years of talking pictures, and the two peak years in the history of the industry. “This is the first drive in which you boys have participated under my leadership”, said Mr. Clark yesterday, “and it indeed gives me the greatest kick of my lifetime to see the performance you have put up. “This IS certainly a great way 100 per cent.” Thanks, Mr. Clark, but you certainly deserve a big hand for the booking record you have established in placing twenty-three Paramount Pictures on the screens of fourteen first release houses during Paramount Week. This is undoubtedly the greatest piece of booking ever put over in this country for a special week. .Vlr. Hurworth desires to thank all the boys for the splendid manner in which they put over the drive. “There IS no doubt”, said Mr. Hurworth, “that this year’s Paramount Week is the greatest Sales Drive ever put over by any Company in the business.” REMEMBER— GET SET FOR SOME BIG NEWS IN NOVEMBER! of showing me that you are with me WHY NOVEMBER? The New 1932 PARAMOUNT PUNCH Vol. 6.— No. 3, Aug. 31 , 1932 Reg Kelly — Editor. Published every Wednesday by Paramount Film Service Ltd., Head Office, Sydney, Australia, in the interest.^ of the Paramount organisation in Australia, New Zealand and the Far East. Dedicated to the fighting Sales Campaign for Paramount Week, and the rest of 1932. CONTENTS ARE STRICTLY CONFIDENTIAL. W. J. CLARK, Managing Director. We Must Economise! {By ]. A. SIXSMITH.) QNCE again I urge you to give your most earnest thought to the avoidance or reduction wherever humarly possible, of every item of expenditure. There is ample evidence that some of the Branches have not yet taken this matter to heart, as, for example, by the repeated insertion in reports furnished to this office of the word “Nil” in the space provided for details of economies effected. There must still be some economies, however small, which can be introduced each week. As an instance, an utter disregard for the value of stationery is indicated in many cases, by the number of envelopes containing letters which are received from the same source. After all, it is an obvious extravagance to use more than one envelope for mail matter to Head Office unless, of course, the subject of a letter is of a confidential nature. Even then, however, the envelope enclosing such letter should be forwarded in the one main envelope. Despite the fact that a saving such as this may seem trivial, I wish to stress that any saving whatsoever will not be so regarded by the Executive, whereas any waste of the Ccmpany’s money or property will be considered as a matter of grave importance, the amount involved forming only one aspect of the matter. The three main items of expenditure which are subject to particular observation at this end are Salaries, Advertising and Travelling Expenses. The second of these is, of course, controlled by Head Office but it IS thought that much can be done to reduce the other two items. 1 am still waiting for suggestions following on my last article. THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH.