Paramount Punch (1930)

PARAMOUNT PUNCH. PERTH TAKES UOXORS FOR PARAMOCAT WEEK NACARD LEADS BY BIG MARGIN. RECORDS DOUBLE QUOTA FIGURES. W'TH the magnificent percentage of 228.04 over Quota, George Nacard and Ins Perth branch led the field past the post in the Paramount Week Drive. Melbourne was second with 198.68 per cent. 'A-hh Sydney and Brisbane close together in third and fourth places. Fills, however, is just a preliminary canter for the month of September, the principal drive. However, the special Paramount Week effort wiH go down in the history of the company as being one of the most noteworthy drives for extra revenue m all time. Mr. Hurworth states the business recorded has exceeded all previous efforts, with the exception of the Drives of 1929 and 1930, which were the first two years of talking pictures, and the two peak years of the business. All interest is now centred on the contest for the entire month of September. Melbourne are in the lead, but Perth and Adelaide are knocking at the door, and it looks like being a hard fought finish. LET’S GO! What’s goins to happen in NOVEMBER? Around The Branches THE PERTH QUEUE. ^HIS week all roads lead to the Paramount Week programme at the Capitol (“To-Morrow and ToMorrow’’ and “Service for Ladies’’). This programme opened to amazing business on Friday, and is continuing the good work, Don Broadley is holidaying m the hide-away town of Mandiga. ADELAIDE ACTION. JI^ILL BIGNELL is full of pep these days, and is confident of carrying oF the Ad. Sales honors during Paramount Week. Who is the bright young man in Adelaide branch who spent an hour gathering flowers for the girls in the office, only to find when he presented them that they were Weedsb We welcome Ron Cunnew, a newcomer to the Despatch Department. We wish Jeff Sabine the best of luck in his new position as Despatch Manager. CLEANING UP. “SHANGHAI EXPRESS” AND “ONE HOUR WITH YOU” IN FAR EAST. JACK GROVES, General Manager of the Far Eastern Department, in a long and enthusiastic letter to Mr. Clark, states that “Shanghai Express”, and “One Hour With You” are the most successful box-ofhce attractions released in the Far East for some time. Exhibitors are clamoring for dates, and he expects them to record the best business of any two pictures we have ever released in one season. NEXT WEEK. OUR ANNOUNCEMENT APPEARS IN BOTH TRADE PAPERS. J)ON’ T forget to watch both trade papers next week for the special colored announcement of Paramount’s New Season Product. This will be just a fore-runner of a number of special announcements that we will make from time to time, demonstrating that the “Grand Old Rock of Show Business” has become a blazing volcano of box office hits. REMEMBER— GET SET FOR SOME BIG NEWS TN N 0 V E M B E R ! “ LIKE GRAND OLD TiMES ONCE AGAIN SAYS ALBERT DEANE. JJEREWITH are some extracts from a very interesting letter received last mail by Mr. Clark from Albert Deane regarding the new product; — ‘Love Me To-Night’ is absolutely marvellous, and when it opens at the Rivoh on Thursday of next week, there is going to be tremendous enthusiasm, because we will then have ‘Horse Feathers’ at the Rialto, and ‘Devil and the Deep’ at the Paramount. It is going to be absolutely like the grand old times once more. “Yesterday afternoon ‘Movie Crazy’ had a special and unique preview at the Criterion. Every (Continued on Page 4). IT’S IN THE AIR • • • “PARAMOUNT FOR 1933 ”