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Vol. 6.— No. 7. SYDNEY, AUSTRALIA. Sepfember 28th, 1 932
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^^FTER seeing Harold Lloyd’s “M ovie Crazy” 1 am
convinced . . . and I have reason to believe that everyone in Head Office who saw the picture last night ... is also convinced that it is one of the greatest boxoffice possibilities that we have released in a long time. 1 have no fear in saying that this is a better picture than “College Days ’ . . . It has more laughs. . . more gags. . . with Lloyd giving the greatest performance of his career.
Releases are being set now in all centres and 1 am looking to this picture to give us a grand start in the Inter national Drive for the month of November.
The Publicity, Advertising and Exploitation Departments under the direction of Mr. Kennebeck are at present planning a national campaign for “Movie Crazy ” that will sell the picture to the public in a big way. A competition will be announced for showmen putting over the best exploitation campaign on the picture, for which cash prizes will be offered. We, in Head Office, are seeing to it that the picture is being sold right. Now it is up to you boys in the field to see that we get every ounce of possible revenue.
It is our good fortune that we have a picture of this box-office calibre for release in November. . . It will give us an advantage over other countries. . . Let’s make the most out of it. . . Let’s Go!
Managing Director.
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