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PARAMOUNT PUNCH.
The New 1932 PARAMOUNT PUNCH.
Vol. 6— No. r. Sept. 28th, 1932. Reg Kelly — Editor.
Published ever.v Wednesday by Paramuunt Film Service Ltd., Head Office. Sydney, Au.sbralia, in the interests of tlie Paramount organisation in Australia, New J^ealand and the Far East. Dedicated to the fighting Sales Campaign for the rest of 1932.
CONTENTS ARE STRICTLY CONFIDENTIAL.
W. J. CLARK, Managing Director.
STANDSNCS TO DATE.
PARAMOUNT MONTH. (All of Sepfcmber.) FILM RENTALS.
Branch.
Percentage.
Melbourne 129.05
Perth 123.09
Adelaide 123.07
Sydney 119.57
Wellington 104.60
Brisbane 100.17
AD. SALES.
Branch
Percentage.
Adelaide 1 80.07
Brisbane 177.62
Sydney 159.52
Perth 135.56
Wellington 135.25
Melbourne 114.29
The noticeable drop in this week’s Ad. Sales percentages is due to an error in computing last week's figures. However, the positions of the branches were correct as listed.
GET
SET FOR
NOV
EMBER!
Mi\ Hicks Cables
(N.> B61) — I'Tpin;; Rpn-iveil tViii'
REPlItS SHOULD BE ORDERED
THE EASTERN EXTENSION AUSTRALASIA & CHINA TELEGRAPH COMPANY, Limited
*797 Li
eastVrn*^*
SYDNEY STATION. 10-12, Spring Street.
Bn«NCM Orricc 67, Liverpool Btr«et. r.i.ohon* Numner B « 7 9 D
Doubtrul Word* should b« OFFICIALLY repMtod. 5<« Rule BooK
No engiiiry nrspecting this I’clegrttm can he attpnded to without 'he produotioa ot tbie Copy.
The foUowin? Telegram Eeceired via E.aSTERV ai
DLT CLARK PARAMOUNT SYDNEY SCREENED PHANTOM PRESIDENT TODAY AND EVERYBODY UNANIMOUS ITS GREATEST COMEDY EVER MADE IN TALKING PICTURES STOP PICTURE FUNNIER THAN HORSEFEATHERS AND MOVIECRAZY COMBINED STOP BEAUTIFUL AND INSPIRING MUSICGREAT SONGS COHAN DURANTE COLBERT AND WHOLE CAST PERFECT STOP THINK PICTURE SENSATIONAL YOUR TERRITORY STOP RUSHING PRINTS
HICKS
£7S IN CASH FOR BEST
^ MOVIE CRAZY” CAMPAIGNS
IN celebration of Harold Lloyd’s "Movie Crazy”, unquestionably the greatest and funniest he has ever made. Paramount is offering £75 in two cash prizes of £50 and £25 for the twO'
Pest expioiTaTion campaigns pu Contest is open to all exhibitors excepting Paramount’s Capitol Prince Edward Theatre, Svdney.
First Prize of £60 in cash will be awarded the theatre manager whose advertising, publicity and exploitation campaign on "Movie Crazy” is adjudged the most comprehensive and original.
Second Prize of £25 in cash will be given the theatre manager whose campaign is adjudged the next best, from the standpoint of completeness and originality.
Every phase of selling will be considered in the selection of
T over on rnar picture. i ne in Australia and New Zealand, Theatre, Melbourne, and the
the winning campaigns. Points will be awarded for Exploitation, embracing merchandising tie-ups, street stunts, novelties, etc.; Outdoor Advertising, including poster displays, novelty signs and snipes; Lobby and Theatre Front Displays, and Newspaper Advertising and Publicity.
In towns and districts where there are no newspapers, suitable allowance will be made by the judges in the allocation of points.
THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH.