Paramount Punch (1930)

PARAMOUNT PUNCH. LEADS FAN MAIL. ALTHOUGH he has appeared in only a few pictures to dale, playing little more than bits, George Raft is getting more fan mail than any other four Paramount players put together, said Mr. Sam Katz recently in an address at the luncheon given by Adolph Z.ukor to out-of-toWn critics who were in New York as Paramount' s guests. The studio also can plan more stories on Raft than on any other player on the lot. Mr. Katz also is keen I about the possibilities of Herbert Marshall, Charles Laughton and Carey Grant. Other players being groomed for bigger things by Paramount include Fredric , March, Cary Cooper, Miriam Hopkins and Sylvia Sidney. OPENS TO-NIGHT. ^‘Merrily We Co To Hell” At Prince Edward. Fredric March-Sylvia Sidney co-starring vehicle “Merrily AVe Go To Hell” opens to-night at the Sydney Prince Edward Theatre for an extended season. Mel Lawton’s campaign has been a good one and the preliminary bookings are better than they have been for some time. Harold Lloyd’s “Movie Crazy” is scheduled to follow this picture into this ace of extended season houses. SHOUT IT FROM THE HOUSETOPS. WATCH CLAUDETTE. Here’s a little lady that needs watching. Mark our words, soon she will be among the front rank of box office names. Watch for her in “The Man from Yesterday,’’ “The Phantom President,’’ .and “The Sipn of the Cross.’’ AUSTRALIAN PREMIERE. “Movie Crazy” Opens Saturday at Melb. Capitol. JJAROLD LLOYD’S Paramount release, “Movie Crazy”, the first picture he has made in two years, and reputed by good judges to be better than that marvellous box-office success, “College Days”, will enjoy its Australian premiere at Paramount’s Capitol Theatre, Melbourne, on Saturday next. Bob White, Paramount’s Exploitation Manager, is at present in Melbourne, working in conjunction with James L. Thornley, General Manager, and Len Peuleve, Publicity Manager of the Capitol Theatre, on an extensive campaign. The Haro'd Lloyd pictures have all been exploitation “naturals”, and it is quite on the cards that this trio will promote something out of the box in showmanship ideas for selling this picture to the public. “HORSE FEATHERS”. FI LM DOM'S greatest nut comedy aggregation, the Four Marx Brothers, ring the box office bell again in this Paramount production. It is a fantastically funny ccncccticn, designed so.ely for the leu hs, and deLvers them by the carload. No pcrt cular f.lot to the affa'.'-, although the dazzling 1 hsltna Todd is in the lineup to previde romantic interest, and no rhyme or reason to anything except that it is meant to provide amusement. A couple of comic musical numbers help to enliven the proceedings, which move along at a fast gait. If your customers want to laugh — not little polite hee-hees, but robust belly guffaws, this is their meat. From "Film Daily '. LLOYD CONTEST. Start Plugging It Right Now With Exhibitors. J3ON’ T forget to start plugging the “Movie Crazy” exploitation contest right now among exhibitors. There is £75 in cash prizes to be won and this should be an incentive to exhibitors to put some smart showmanship behind the picture. Remember every exhibitor you get to enter the contest means extra revenue for the picture. This week every showman will receive the special bulletin prepared by the Exploitation Dept, giving full details of the contest BROADCAST IT EVERYWHERE. IT’S IN THE AIR... “PARAMOUNT FOR 1933 ”.