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PARAMOUNT PUNCH.
NOVEL STUNTS SELL “ MOVIE CRAZY".
]^OVEL exploitation stunts, as well as highly attractive newspaper advertisements, were a feature of the campaign for Harold Lloyd s “Movie Crazy”, at Paramount’s Capitol, Melbourne, last week.
Nine men, attired to represent Harold Lloyd, and each with a live white mouse sitting on his shoulder, paraded the main business streets, playing with Yo-yos, a new toy craze in Melbourne.
A “Harold Lloyd Smile Contest”, extending over a pen od of a week, also brought plenty of notice. Newspaper ads. revealed that the Harold Lloyd cameraman would be on the streets daily to photograph those wishing to compete. First prize was a free film test, and a small part in a current Efftee production.
For the purpose of interesting the kids in “Movie Crazy”, a boys’ bicycle race was run last Saturday morning. All contestants were required to wear Harold Lloyd specs, either real or homemade. First prize was a Malvern Star bicycle, promoted from the
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PARAMOUNT MONTH DRIVE.
OFFICIAL RESULTS.
Pos.
FILM RENTALS. Exchange. Percenlage.
1.
Melbourne (Inc.
133.064
2.
Launceston) Perth
123.1 10
3.
Sydney
121.188
4.
Adelaide
1 1 7.183
5.
Brisbane
105.722
6.
Wellington ....
99.208
Pos.
AD. SALES. Exchange. Percentage.
1.
Brisbane
178.603
2.
Adelaide
1 71.521
3.
Sydney
171.517
4.
Wellington ....
141.122
5.
Perth
137.422
6.
Melbourne (Inc.
1 12.557
Launceston)
Certified Correct.
(Sgd.) A. W. L. Naylor.
(Continued from Col. 1.)
manufacturers. Nearly three hundred youngsters turned up.
After the race, all the boys, wearing their Lloyd specs, rode to the
(Continued to Col. 3.)
MERRtLY V/E GO TO HELL ” BOXOFFICE HIT.
^YDNEY is going for “Merrily We Go To Hell” in a big way as evidenced by the splendid business the picture is doing at the Prince Edward Theatre, where it is now in its second week. It seems set there for another two weeks at least.
The public like the picture and are talking about it, whilst the press accorded it some splendid write-ups.
“Truth” says: — “It is a picture that provides you with splendid acting, tears, some laughs, and a story with a body in it”.
“The most entertaining picture for some time”, wrote Isobel Gullett m the “Sun”.
(Continued from Col. 2.) theatre lobby, where consolation prizes were awarded, and the judging of the best Harold Lloyd likeness took place.
James Thornley, General Manager of the Capitol Theatre; Len Peuleve, Theatre Publicity Manager, and Bob White, Head Office Exploitation, were responsible for the above efforts.
NEW YORK THEATRE DISPLAY FOR “LOVE ME TO-NIGHT”.
Here’s how the New York Rivoli Theatre told Broadway h ow proud it was to screen Maurice Chevalier’s “Love Me
To-night”. What a great display — and what a picture!
IT’S IN THE AIR.
“PARAMOUNT FOR 1933 “