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PARAMOUNT PUNCH.
! ‘'THE SIGN OF THE CROSS"
Elissa Landi and Fredric March in a romantic scene from De Mille’s “The Sign of the Cross”, destined to be the biggest production in the history of the screen.
55,000 PATRONS IN THREE DAYS
ATTEND N.Y. PARAMOUNT TO SEE “PHANTOM PRESIDENT”.
George m. cohan’s first
starring picture for Paramount, ‘‘The Phantom President”, shattered every attendance and box office record at Paramount Theatre, Broadway, during the first three days of its run, commencing on October 5.
So great were the box office receipts that the picture was held over for a second week, making the first picture to be held over in that theatre in the past 1 8 months.
Supporting George M. Cohan are Jimmy Durante and Claudette Colbert, whose fine performances helped to make this picture one of the most entertaining seen in a long while.
“ NIGHT AFTER NIGHT ’’
“IT’S A WINNER”, WRITES ALBERT DEANE.
WRITING to Mr. William j. Clark, Managing Director of Paramount Pictures in Australia, Albert Deane, Advertising Manager of Paramount’s Foreign Department, is particularly enthusiastic regarding the box office possibilities of ‘‘Night After Night”, which is the initial starring vehicle for George Raft.
"Here is defimiely a man that women wdl rave over and men will consider a regular fellow”, writes Mr. Deane. “What is more, he is in a picture that has the finest production value Paramount has put into any production in a long whde. It is first of all an outstanding box-office picture of a type acceptable in the cities, in the small towns, and in every country throughout the world where they like film entertainment. It has class, it has action, it has a lot of incidental music and it has one of the greatest casts any picture has had in a long whde. In this respect, it definitely bears out Paramount’s promise to put real box-office casts in every picture for the new season. Besides George Raft this picture features Constance Cummings, who was Harold Lloyd’s leading woman in 'Movie Crazy’. Then, in the picture, you wdl also see Wynne Cibson, Alison Skipworth and Roscoe Karns, and Mae West, the star of many sensational plays on Broadway.”
So you have “Night After Night” — a sparkling contribution to Paramount’s unending and unbroken chain of 1 932-33 successes.
PERTH BRANCH.
A recent photograph of the Perth office, and if you look closely you will notice the fine window displays of some of our coming pictures.
GREAT^EMAND FOR 1933 PRODUCT.
“EXHIBITORS READY TO SIGN”, SAYS W. HURWORTH.
IN every city and town that I visited during my recent trip right across to Perth, I found that exhibitors everywhere are looking forward to Paramount’s 1933 product. They are not only looking forward to it, but are all eager to sign contracts”, said General Sales Manager W. Hurworth on his return to Head Office after an extended business trip to Melbourne, Adelaide and Perth. This trip completes the visit made by Mr. Hurworth to all Branches, with reference to lining-up the Branch Managers on Paramount selling policy for 1933.
"Paramount is certainly in the air for 1 933”, he said, “and Branch Managers and Sales men alike are all pepped up with enthusiasm for a big selling campaign.”
IT’S IN THE AIR
“PARAMOUNT FOR 1933 ”.