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PARAMOUNT PUNCH.
The New 1932 PARAMOUNT PUNCH.
Vol. 6. — No. 14. Nov. 16th, 1932. Reg Kelly — Editor.
Published every Wednesday by Paramount Film Service Ltd.. Head Office, Sydney, Australia, in the interests of the Paramount organisation in Australia, New Zealand and the Far East. Dedicated to the fighting Sales Campaign for the rest of 1932.
CONTENTS ARE STRICTLY CONFIDENTIAL.
W. J. CLARK,
Managing Director.
I Don't Say Wc
I Didn't Tell
I You . . .
THAT the studios are certainly giving us plenty of "box-office pictures. . . That "Blonde l^enus” arrived by the last shipment, and those who have seen it vote it as the best Dietrich to date, and that’s sayin sumpin . . . That Paul
y erdayne has been entertained once again by Royalty. . . That "The Sign of the Cross” will be definitely a roa d-sh ow attraction . . . That New York advises that "Night of June 13” is one right out of the box. . . That it opened at the New York Paramount without very
much cererr.ony, and the press and public went into raves about it. . . That an exploitation "natural” for "Love Me Tonight” is the re-introd action of the straw-hat fashion. Take our tip and start exploiting this angle right now in your territory . . . That this is the third Week of November, and you boys will have to do some hustling if we are to head the field in the International Drive. . . That Paramount is STILL the greatest name in Show business.
HAIL— I
“THE SIGN OF THE
CROSS” '
Mr. Clark’s Message:
OUR PRODUCTION DEPARTMENT.
"^HE entire change for the better in the quality of Paramount product is not only the talk of all Paramounteers, but the topic of conversation throughout the entire industry.
It was a little over a year ago when the studio executive was requested to bring about a reorganisation of the Production Department.
Their first step was to close the New York studios and concentrate and consolidate all efforts under one roof in Hollywood. Following this check-up in the East, they next went to California and there, with surprising rapidity, succeeded in building what is now a really remarkably reorganised department. They immediately built up our producing and writing staffs, with the result that both stand out in the industry. With an eye to the future, they established an acting school under Stuart Walker as an effective method of building coming stars.
Their policy of "p^i'f^ct casting ’’ has led to an agreement between rival companies for the interchange of players which gives us ideal casts, greater variety, and excellent box-office names. While obtaining established outside players, we have greatly aided the future of our own players by lending them for excellent parts at other studios.
That they have done a great job is proven by the quality of the product we are now getting from the studios. In twelve short months they have brought back the grand old rock of show business to the position where it belongs. . . the leader of the industry.
THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH.