We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PARAMOUNT PUNCH.
The New 19J2 PARAMOUNT PUNCH.
Vol. 6.— No. 15. Nov. 23. 1932. Reg Kelly — Editor.
MR. HICKS WRITES
“ MONEY PICTURES ” ON THE WAY.
Published evei'y Wednesday by Paramount Film Service Ltd.. Head Office. Sydney, Australia, in the interests of the Paramount organisation in Australia. New Zealand and the Far East. Dedicated to the fighting Sales Campaign for the rest of 1932.
CONTENTS ARE STRICTLY CONFIDENTIAL.
W. J. CLARK.
Managing Director.
Don’t Say Wc Didn’t Tell You . . .
THAT Cecil B. DeMlUe's great spectacle “The Sign of the Cross is nearing completion, and the studio informs us that we can expect a print early in the new year . . . ThlAT you cannot talk enough about this picture... THAT Maurice Chevalier's “Loi'e Me Tonight" will be the Christmas attraction both at the Sydney Prince Edward and Paramount' s own Capitol Theatre, Melbourne. . . Tf-fAT George Raft and Mae West are positive hits in Night After Night"... THAT Arch Reeve writes that this picture is right in the money class. . . THAT the Lloyd “Movie Crazy’ Contest for the cash prizes totalling £75 will close in January. . . THAT this is the last week in November, and you still have seven more days to rope in that extra business to put us over quota in the International Drive. . . THAT Paramount is STILL the greatest name in show business.
HAIL—
[
“THE
SIGN OF THE
CROSS”
product is coming along in such worthwhile shape, and with such pictures as “Night After Night”, “Horse Feathers”, “Trouble in Paradise”, “A Farewell to Arms”, “Night of June 13”, "Love Me Tonight” and “The Sign of the Cross”, greatest of them all, we have an array of seven real outstanding attractions not only equal, but which exceed the quality of any similar group of pictures ever released by any Company in this business at any time.
Each and everyone of these pictures is a money picture, and it is for this reason that we feel you should give every thought to see that they are handled properly and intelligently, in order that we may secure the maximum dollar possible out of each of them. This I am sure can be done if you will carefully set your plans and insist that these pictures receive the booking time and the proper rentals or percentage terms commensurate with their value as real box office attractions.
Kay Francis, Herbert Mai shall and Miriam Hopkins in a scene from the Lubitsch production, “Trouble in Paradise”, just another of the big money pictures in the 1933 line-up.
THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH