Paramount Punch (1930)

PARAMOUNT PUNCH. The New 1932 PARAMOUNT PUNCH. Vol. 6. — No. 18. Dec. 14th, 1932. Reg Kellv — Editor. Publislied every Wednesday by Parammint Service Ltd., Head ()flice, Sydney. Australia, in the intere.sts of the Paramount organisation in Australia, New Zealand and tlie Far East. I>edicated to the fighting Sales Campa’gn for tlie rest of 19:P2. CONTENTS ARE STRICTLY CONFIDENTIAL. W. J. CLARK, Managing Director, HAIL— “THE SIGN OF THE CROSS ” THE NEW SEASON’S SPECIALS.— No. 2. TROUBLE in PARADISE c/Ju €nist Cuhitsch Cj)vo&iiction FRANCIS aAlRlAAA HOPKINS HERBERT MARSHALL CHARLIE RUGGLES, THAT "The Biq Broadcast”, “Night After Night" and “Madison Square Carden”, together with a bunch of shorts arrived by the last shipment, and all are box-office money pictures according to those who have seen them at pre-censorshT ■ ■ ■ That George Nacard certainly put over a quick-time sales Campaign, selling 1 4 towns in iix days, and travelling over 1 ,000 miles to do it . . . That the Sydney Prince Edward management assisted by the combined forces of the Paramount Head Office Publicity, Advertising and Exploitation Departments under the direction of John E. Kennebeck have launched a marvellous campaign on "Love Me Tonight”, which opens at that theatre on December 21 . . . That Cupid has been busy among our Head Office lassies. . . That it is up to each and everyone of us, and part of our jobs to talk and keep talking about "The Sign of the Cross” . . . That Paramount is STILL the greatest name in show business. “Trouble in Paradise” is going to be one of the smartest pictures ever mads by Paramount . . . one of the smartest ever made by Lubitsch . . . and don’t misunderstand the word “smart”. Not sophisticated . . . not over the heads of the mob . . . not a picture for the intelligensia only . . . this is a picture with smart ideas, smart direction, smart acting . . . smart clothes worn by beautiful women, smart music, smart treatment ... it is the kind of smartness described best as . . . “delightful”. By RAMBLER. Ernst L u bitsch says: ‘‘Miriam Hopkins has every attribute to become one of the greatest actresses on the screen and . . . one of the most popular. Never have I directed an actress with such understanding and sympathy . . . such intelligence — such a complete mastery of every emotion. “Herbert Marshall is one of the greatest personalities the screen has ever known . . . his fine stage personality is magnified by the power of the screen ... he is the most charming actor I have ever been associated with.” PLUG THE ‘ MOVIE CRAZY EXPLOSTATION CONTEST. >ARAMOUNT’S £75 “Movie Crazy” Exploitation Contest is now well under wav. A number of exhibitors throughout the Commonwealth have already played the picture and have put over worthy advance campaigns. But the great majority of showmen have yet to screen “Movie Crazy”, and many of these need to be sold on the importance of going after that picture. Those exhibitors who have Furthermore, every showman already entered the Contest have spent considerable additional money on Ad. Sales material and have, in most cases, paid extra money for the picture. That’s the importance of the Exploitation Contest to Paramount. The Contest is also of considerable importance to the exhibitor. There are two prizes of £50 and £25 each to be won; someone must win them. who goes out strong on “Movie Crazy” will reap extra returns at the box-office. It therefore behoves all Branch Managers, Ad. Sales Managers and men in the field to use Paramount’s £75 Exploitation Contest as a sales argument in obtaining dates for “Movie Crazy”. Sell the exhib. on the Contest, and you’ll be doing both him and Paramount a good turn. THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH