Paramount Punch (1930)

PARAMOUNT PUNCH. THE big news of the week is the announcement that Paramount s 1933 feature releases will be screened at the Empire Theatre, Sydney. . . First picture under the new contract is “The Dig Broadcast” oldening on Saturday next. . . Everything is all set for the big exploitation stunt of the chariot expedition to Melbourne . . . Bob White sets off next week with his special car and his “three prancing black steeds” . . . “Evenings For Sale” IS holding up nicely at the Sydney Prince Edward Theatre, where it corr.menced an extended season last Wednesday ■ ■ . Jim Thornley is in town looking over come pictures for future release at the Capitol. . . Plans are well under-Way for the advance exploitation for “The Sign of the Cross” for its two premiere releases at the Sydney Prince Edward and the Melbourne Capitol Theatres during the Easter holidays ■ . The gigantic press sheets will be off the presses this week. . . Watch out for them, they are undoubtedly the most elaborate press sheets ever printed in this country. . . Just to remind you . . . Paramount is STILL the greatest name n show business. . . Hml TlieSlGQ oP tKe crqM m LICENSE AGREE I CECIL B. DeMILLES K THE SIGN OF THE 0^1] Here it is. . .The contract of contracts. . .The special agreement form for “The Sign of the Cross” showings. Quantities have gone forward this week to all branches. BIG EXPLOITATION STUNT FOR “THE SIGN OF THE CROSS CHARIOT EXPEDITION TO MELBOURNE. ON Thursday, March 9th, one of the biggest exploitation stunts in the history of the industry in Australi-' will be under way. This will embrace an overland journey, from Sydney to Melbourne, in the original Roman chariot used by Fredri" March in “The Sign of the Cross”. Three sleek black horses have been purchased to provide the motive power, and the driver will be attired in one of the uniforms worn by March in the striking vehicle ever to travel and the South. In addition to the prodigious amount of publicity to be given the chariot’s journey jn both capital city and country newspapers— a Roman chariot trip to Melbourne Is real news — there are several stunts to be pulled on the way which will create even further interest in “The Sign of the Cross”. Bob White, Exploitation Manager, who will precede the chariot as advance aeent, will personally contact the mayor, newspaper editor and theatre manager in each town of consequence along the route, to arrange details of the stunts referred to. The first of these will be in the manner of a civic reception for the chariot. The Lord Mayor of Svdney is despatching a message to the Lord Mayor of Melbourne, per medium of the chariot, and picture, thus ensuring the most the highways between Sydney this will be signed by the mayor of each town along the way. A soecial trailer for “The Sign of the Cross” will accompany the chariot, and will be screened at the theatre in each town in which the chariot spends the night. The chariot will also be placed on display in the theatre lobby. Specially prepared news stories, announcing the arrival and departure of the chariot in each town, will be submitted to the respective editors for publication in the local newspapers. And several thousand snipes will be plastered on telephone poles and fences all along the route. In order to include several of the larger towns in Victoria, the route of the chariot will be diverted at Seymour, to pass ('Continued on Page 3.") THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH.