Paramount Punch (1930)

PARAMOUNT PUNCH. A REFLECTION ON DEPRESSION. BY OTTO C. DOEPEL. TO-DAY there is an EVOLUTION OF BUSINESS, instead of a Crisis. Anyone who goes looking for trouble can always find it. The Exhibitor, or any business man for that matter, who is frightened to death that some unheard-of thing is going to happen, and prepares for poor business, will get what is coming to him. He has weapons at his command to meet the situation. He need not die on his feet. His remedy is to be found in aggressive tactics and advertising. Costs money? Surely! And it will cost more as the days go on. The weak cannot survive. Those who lack courage of advertising had better fold their tents now — and like lhe Arabs, steal quietly away. “Oh, but mv business is different. I can’t advertise . . and the answer is: “If that’s the way you feel about YOUR business, give your business up. It is only a question of looking for trade and you’ll discover it.” (Continued from Page 2.) through Bendigo, Castlemaine, Ballarat, Daylesford and GeeIon? en route to Melbourne. The princioal New South Wales towns through which the chariot will oass include Coulburn. Queanbevan, Canberra, Wagga Wagga and Albury. The journey will occupy approximately five weeks, and will cover a distance of 8434miles, arriving in Melbourne on Aoril 1 1th. HURNEY TOPS THE i SCORE. I Congratulations are in order, | boys, to Tom Hurney, of the Head j Tffice Accounts Department. Last Wednesday Mrs. Hurney presented Tom with a baby gitl, Cecily Fran ces. Mother and baby are doing nicely, thank you, and Daddy is doing his best to bear up under the terrific strain. With his latest addition, Tom, like MacDougall of old, now tops the Paramount score with four little Pararrounteers. BRANCH MANAGERS, ATTENTION! IV ilhin the next feuo days, all Branch Managers will receive a special folder of sales material on “The Sign of the Cross" from Mr. Kenneheck' s depar'ment Watch out for this, because it will be a great aid in the sell'ng of this picture. In “The Big Broadcast" are featured two numbers, “Please” and “Here Lies Love", two of the most outstand ng song hits in months. Parlophone has made a fine recording of these two numbers by Des Tooley and Beryl Newell, and a copy has been forwarded to each branch. When you plug these numbers, you wdl be plugging the picture. THINK IT OVER. UNUSUAL THEMES FOR 1933 FILMS. A STATEMENT FROM THE STORY BOARD. Stories that are unusual, either in theme or treatment, will predominate on the screen during 1933, according to the head of Paramount’s editorial board in Hollywood. "One of the lessons the film business learned early in 1932 was that the ordinary programme picture, where a nice hero and an apoealing heroine had various things happen to them, no longer means anything with the motion picture public’’, he explains. “Audience tastes have been educated to such a degree that now they demand pictures which are different. “Paramount has striven during recent months to give the public a series of pictures possessing novelty of ideas, either in the approach or treatment, or in the story itself. And the success has been so gratifying that we shall continue to produce these ‘off-the-beatentrack’ productions in 1933”. Hollywood has shown a disposition to shy clear of Broadwav plays as picture fare in 1932, and the same purpose, will be even more evident next year, he thinks. The number of New York plays ourchased last year was less than onethird of that usually bought, he points out. Paramount made only on^ film, “Guilty As Charged’’, from a stage play, and for 1933 has purchased only “Chrysalis” and “The Great Magoo”. irS IN THE AIR... “PARAMOUNT FOR 1933 ’V