Paramount Punch (1930)

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PARAMOUNT PUNCH. THE. debut of Paramount's 1933 regular releases received one of the most sensational openings in years at the Sydney Empire on Saturday last with “The Big Broadcast" . Read Mr. Clark's story on the front page of this issue for details ... Tomorrow “The Sign of the Cross" char'iot expedition will commence its long journey to Adelbourne planting publicity for the picture in every town and village on the route . . . Paramount again leads the industry with another sensational showmanship stunt. . . “No Man of He' Own" with Cjirole Lombard and Clark Cable, “Madame Butterfly" . with Sylvia Sidney, and “The Billion Dollar Scandal" arrived in the last shipment.. Just another trio of box-office honeys to be added to the unbroken line of successes turned out by the Studios this year . . . John E. Kennebeck takes the first Ad. Sales order for “The Sign of the Cross" from the Capitol Theatre, iMelbourne . . . and is it a beauty.^. . . Read the story in this issue of Paramount's new novelty departure in mystery stories. . . Just to remind you. . . Paramount is STILL the greatest name in show business . Hml The SIGQ oP tke CRCSfi' ^^THE CRIME OF NEW DEPARTURE IN MURDER MYSTERY STORY. ONCE again Paramount rings the bell with an unusual picture, and one with a most unusual surprise element worked into it. The production in question has been given the title of “The Crime of the Century” and derives from one of the most intriguing plays that Europe has produced during !he past season. It is a detective mystery story, in which the onlooker knows just a little more than the police do about the murder, but still does not know quite enough to solve the actual mystery. It is because of this fact that the Paramount Production Department introduced into the picture a very novel touch, which is bound to be widely copied, but which, at the same time, is being first introduced by Paramount. At the highspot climax in the picture, the entire action stops, and an announcer steps before the audience and from the screen tells them that when they are reading a book dealing with a murder mystery, they are able to at any time, set the book down and endeavour to figure who committed the crime. When they are at a play, the intermission between the acts gives them a similar opportunity, but a motion picture rolls right THE CENTURY ”. Wynne Gibson in a startling scene from “The Crime of the Century”. along without any pause. Therefore, he tells the audience that for the space of a minute they will have a chance to think and try to decide who committed the murder. The manner in which this minute passes cannot be well described here, but you will observe it when you see the picture. A first-rate cast, headed by jean Hersholt, Wynne Gibson, Frances Dee and Stuart Erwin, interprets “The Crime of the Century”. FIRST AD. SALES ORDER FOR “THE SIGN OF THE CROSS”. The 'first Ad. Sales order for “The Sign of the Cross” was taken by Mr. John E. Kennebeck, covering material for Paramount’s Capitol Theatre, Melbourne. Hereunder are the quantities sold: — 25 X 24 sheets; 10,000 threecolor couriers; 1,000 snipes; 1,000 souvenirs; one set of slides; 4 sets 11 X 14 photos; 2 sets of 14 x 17 photos; and 2 22x 28 photos; 2 oil paintings; one de luxe trailer; and one complete Road Show unit. THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH.