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PARAMOUNT PUNCH.
The SIGH
J^aoes StjmeMj
of the CROS
TO BE FAREWELLED BY LORD MAYOR.
TO-MORROW at 9.30 a.m., “The Sign of the Cross” chariot expedition will be farewelled on the steps of the Sydney Town Hall by Aid. Hagon, the Lord Mayor, and will set out on its long trek to Melbourne. Thus will commence one of the biggest sales promotion ideas ever put over in this country.
Everything has been planned with the greatest of care . . . Nothing has been left to chance. A special campaign for the publicising of the chariot Is being put over in every important town, with the result that right now the whole countryside is buzzing with excitement, and awaiting the arrival of this unique expedition.
The itinerary of the trip is as follows; —
Thursday, March 9th, leave Sydney and arrive Cambelltown; March 10th, Bowral; March 11th, Marulan; March 13th, Goulburn; March 14th, Bungendore; March 15th, Queanbeyan; March 16th. Hall, via Canberra; March I7th, Hall; March 18th, Harden; March 20th, Cootamundra; March 21st, Junee; March 22nd, Wa.gga Wagga; March 23rd, Holbrook; March 24th, Bowna; March 25th, Alburv;
March 27th, Chiltern; March 28th,
Wangaratta.; March 29th, Benalla; March 30th, Euroa; March 31st,
Seymour; April 1st, Heathcotc; April 3rd, Bendigo; April 4th,
Castlemaine; April 5th, Daylesford; April 6th, Ballarat; April 7th, Meredith; April 8th, Geelong; April 10th. Wcrribee; April 11th, Melbourne. .
STILL ANOTHER PARA. DADDY.
Its getting to be so that we will soon have to reserve a special space in "’Punch" each week to record Paramount birth notices. Well this week's space and congratulations go to T om Hanson, ace booker at the Wellington exchange who is passing out the cigars on the birth of a baby girl. Okay Tom, ole boy, ole boy, ole boy.
FROM ALBERT DEANE.
Tonight is ours” was
made from the famous Noel Coward play, “The Queen Was in the Parlor”. It is unadulterated romance from the first fade-in to the last fadeout, and Claudette Colbert and Fredric March were never more ideally cast than they are in this picture. The picture, in addition to possessing this atmosphere of romance, has been imbued with a sparkle and glitter which give it a production quality so very reminiscent of the greatest of Paramount pictures. We have always beer, renowned for that particular quality in our pictures, and “Tonight Is Ours” is the best example of it that the writer has seen in a long while.
GEORGE NACARD’S SALES BULLETIN.
TO W.A. EXHIBITORS.
George N a c a r d,
Paramount’s Western Australian Branch Manager, comes to the George Nacard fore once again with a most impressive sales bulletin based on Paramount’s coming product.
George’s six page bulletin contains no less than 52 criticisms on the same number of our coming productions, and was headed as follows: “The following criticisms are not picked at random, but taken from the last two issues of “American Motion Picture Herald”. The criticisms were not writtf^n bv motion picture critics, but by American showmen.
A truly effective bulletin, TH/HK IT OVER. j
ITS IN THE AIR
“PARAMOUNT FOR 1933 ”