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PARAMOUNT PUNCH.
I
ON ITS WAY!
'“FROM HELL TO HEAVEN”.
The chariot leaving the Sydney Town Hall last Thursday morning after being farewelled by the Lord Mayor. The new 1933 Willys 77, the pilot car, can be seen in the foreground.
‘THE SIGN OF THE CROSS’ CHARIOT LEAVES SYDNEY ON LONG TREK TO MELBOURNE.
PARAMOUNT’S BSC PUBLICITY STUNT
WITIH a blare of publicity, Paramount’s chariot expedition to Melbourne for the opening of “The Sign of the Cross’’, in the Capitol Theatre, probably one of the biggest publicity stunts pulled in this country for some time, left Sydney on Thursday morning last, on its long jaunt of over 800 miles.
This elaborate chariot, the one actually used in the production, made quite a striking figure in the Sydney traffic. The charioteer, wearing the costume worn by Fredric March in “The Sign of the Cross”, took charge of his three prancing black thoroughbreds at 8 o’clock on Thursday morning, outside the Prince Edward Theatre. A drive was then made to the Town Hall, where a special message from the Lord Mayor of Svdney, to the Lord Mayor of Melbourne was picked up.
Bob White, Manager of Exploitation for Paramount, is heading the expedition in a
new model 1933 Willys 77 Sedan.
Campbelltown was made on the first day's trip, and, although it was not the regular screening night at the Macquarie Theatre, Mr. Nickless had the lobby specially lighted for the display of the chariot, f-riday saw the expedition at Bowral, and Saturday at Moss Vale.
Bob White, in a special communication to Mr. John E. Kennebeck, who has supervised the organisation of the expedition, states that all along the route they are receiving wonderful co-operation from
David Manners and Adrienne Ames in a scene from “From Hell to Heaven.” Others in the cast are Carole Lombard and Jack Oakie.
the exhibitors and newspaper men.
Publicity stories and blocks planted with the newspapers over a week in advance of the arrival of the chariot, have done their work, with the result that the arrival of the chariot in the towns has been quite an event of importance.
IT’S IN THE AIR... “PARAMOUNT FOR 1933 ”