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PARAMOUNT PUNCH.
PRODUCT SOLD IN ADELAIDE.
REX THEATRE.
PARAMOUNT’S 1933 pictures have been sold for first South Australian release to the new Rex Theatre, Adelaide.
As in Sydney, RKO Pictures are associated with Paramount in the deal.
The theatre will commence the new policy on Friday, March 31, with “The Big Broadcast” and “Evenings For Sale”.
Len Peuleve, recently transferred from the Melbourne Capitol to Head Office, left last night for Adelaide, to handle the opening campaign.
PERTH, TOO!
pARAMOUNT first release * has also been sold to the Grand Theatre, Perth, which is already operating under the new contract. The opening show was 100 per cent. Paramount, with “Evenings for Sale and The Big Broadcast”. George Nacard was instrumental in putting over a great opening campaign, and reports excellent business.
PUNCH WANTS NEWS.
“Punch” is your paper. Let the editor have any interesting news from your branch. Personal holiday snapshots are also wanted. Can do?
“NO MAN OF HER OWN”.
Here’s Clark Gable and his charming leading lady, Carole Lombard, as they will be seen in “No Man of Her Own”.
“THE SIGN OF THE CROSS
CAMPAIGNS READY.
Head office. Publicity,
Advertising, Exploitation, and Art Departments have been working under high pressure for weeks now, preparing the campaigns for “The Sign of the Cross” seasons at the Capitol, Melbourne, and the Prince Edward, Sydney, where the picture will open shortly.
Within the next few weeks, you may look forward to the launching of a campaign that will make history in Australian showmanship.
MANY RELEASE DATES SET.
FOR “THE SIGN OF THE> CROSS”.
The SIGN OF THE CROSS”
has been definitely set as the Easter attraction in Sydney, Melbourne, Hobart, Launceston, Auckland, and Wellington.
Stan Craig, General Manager for New Zealand, cables that contracts have been signed for the release of this mammoth road-show attraction as a longrun at both the Regent Theatres in Auckland and Wellington, commencing on April 14, in both cities. Otto Doepel, Publicity Manager in New Zealand, is at present preparing the campaigns.
“The Sign of the Cross” will also have a simultaneous release in Tasmania, when the picture opens at the Avalon Theatre, Hobart, and the Plaza Theatre, Launceston on April 15.
The opening date for our own Capitol Theatre, Melbourne, has been definitely set for April 1 5, whilst the Sydney opening at the Prince Edward Theatre will, in all probability be April 12.
The special “The Sign of the Cross” Road Show Units of the actual studio properties used in the production of the picture will be used in the exploitation campaigns for all of the above seasons, together with special advertising and publicity campaigns.
Theatre-goers of Sydney, Melbourne, Hobart, Launceston, Auckland, and Wellington have certainly something to look forward to this coming Easter.
IT’S IN THE AIR... “PARAMOUNT FOR 1933”.