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741 amount
Vol. 7. — No. 13.
Marcli 29, 1933.
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Publislied evi'iy Wednesday by Paramotnit h’llm kSe Nice Ltd., Head Ol'liee, Sydney, .Vnstrnlia, in the interests of the Paramount organisation in Australia, New Zealand and the Far East.
Heg Kelly — Editor.
LET’S GET BACK TO SHOW BUSINESS.
OUR merchandising of motion pictures is the show business. Each and everyone of us belong to the show business. Don’t let us ever forget that. For a time we almost did. A few years ago, when the screen first found its voice and palatial picture houses were being built right throughout the world, we were inclined to become just a little “ritzy”. We almost forget that it was showmanship and the good old ballyhoo that brought the crowds to the theatres.
Let’s get back into show-business. Our chariot expedition to Melbourne exploiting “The Sign of the Cross”, is undoubtedly the greatest piece of showmanship executed in this country for a long while. Let’s continue to pull these stunts and show the rest of the industry that Paramounit leads the field in showmanship.
Let’s get back to the old days of “circus billing’’ or “covering the town”. These days we are not using enough Ad. Sales.
The motion picture industry needs a tonic . . . and the tonic that will do the most good is a dose of real old ballyhoo showmanship.
Let’s Co!
Ma
naging Director.