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PARAMOUNT PUNCH.
NEW PRODUCT IS CLICKING.
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Paramounteers.
LOTTERY LUCK.
THREE HAPPY PARAMOUNTEERS.
OFF TO GOOD START IN U.S.A.
IN all centres in the U.S.A.
the first quarter’s release schedule of the new season’s product is making a general clean-up. Albert Deane writes from New York, that all over the States glowing reports are coming in of the exceptional business being rolled up by Marlene Dietrich’s “Song of Songs”, and Cecil B. DeMille’s “This Day and Age”.
From Los Angeles, where “This Day and Age” was prereleased at the Paramount Theatre, came the news of a stirring opening. Sell-out business was the order of the day, and over 500 tickets were sold before the doors opened at 10 a.m. The Los Angeles “Record” wrote, “The opening of ‘This Day and Age’ is among the most sensational in the Paramount Theatre’s history.”
Reports received later in the week show that the picture is running neck and neck with “Song of Songs”, a previous record holder in that theatre.
“Big Executive” is another making a general clean-up right throughout the country.
Editor's Note: Herewith we introduce a new “Punch” feature. A youngster's photograph is always “news”. Let us have any snaps that you may have of the family, surely there are enough “family men” in the organisation to keep this feature alive.
The Henderson trio. Three charming daughters of Mr. and Mrs. C. E. Henderson. From left to right: Patricia May, Arlinc Joyce, and Claudine Elizabeth.
Last week three girls from Head Office speculated in a State Lottery Ticket. On Monday last they were told that the ticket had won second prize valued at £1000. Even as this is being written it all sounds too good to be true.
Misses May Norris, Alice Brown, and Margaret MacLean all of Head Office Accounts are the lucky young ladies. You and you and YOU, I know, will join me in wishing them “jolly good luck”.
As editor of “Punch”, we first thought of the idea of having the girls write a half column on “What it feels like to strike second prize in the Lottery”, but owing to the excitement of the win, it was an impossibility. Then we thought of “ghost writing” it, but have you ever tried to write “What it feels like to win second prize in the Lottery” when you have been trying assiduously for years to win just a fiver . . . just a fiver? No dear readers, our imagination, great as it is, will not stretch that far. As he who has missed a prize in every lottery to date, to you Misses Norris, Brown, and MacLean, I bow in acknowledgment of superiority . . . “Rambler”.
INDUSTRY AND PUBLIC GET THE NEWS NOVEMBER 1.
THOSE who attended the Head Office Sales Conference have already heard the good news of Paramount's 1934 Product. However, exhibitors and the motion picture-going public in general will not hear the glad tidings until November 1, when Mr. Clark will make the official announcement. This will take the form of a special four-page insert in the trade press, whdst special stories will be sent out on the wire to all Australian and New Z.ealand metropolitan dailies.
IF ITS A PARAMOUNT PICTURE— IT’S THE BEST SHOW IN TOWN!