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PARAMOUNT PUNCH.
Our Bach Bage 6f Front Page IMeu/s
ETHEL MERMAN, Broadway musical comedy aciress and “blues" singer, who has made eight shorts for Paramount over the past year, stepped right into the Hollywood limelight with a contract calling for her to play the leading role in the com. ng musical "Cruise To Nowhere" opposite Ding Crosby . . . Others in the cast are IV. C. Eields, Burns and Allen and Lyda Roberti. . . Helen Twelvetrees, who most recently appeared in "Disgraced" with Bruce Cabot has been assigned the leading feminine role in "The Trumpet Blows", opposite George Raft. . . The bull-fighting arena of Mexico Will be the locale of this story. . . David Manners, popular young leading man, who has established a strong following since his recent appearances, has heen added to the cast of Paramount's "The Torch Singer’... Claudette Colbert and Ricardo Cortez share the leading honors. . . A recent assignment for Carole Lombard is that of the leading role in "She Made Her Bed " opposite Roland Young and Charlie Ruggles. . . Lawrence Cray, whom you will remember in many silent features, has been signed by Charles R. Rogers to fulfil an important role in "Golden Harvest" . . . Chester Morris, Richard Arlen and Genevieve Tobin have also been cast for this production . . . Just. . . for your information . . .
\ glimpse of Paramount’s ‘‘Big Executive” with Ricardo Cortez playing the title role. 7 he charming newcom.er is Elizabeth Young.
CONFERENCE S I D E LIGHTS. Claude H enderson, Bert Kelly, and Stan Craig getting a bargain in suits.,. . George Nacard and his infectious enthusiastic spirit . . . Morrie Foster being welcomed back to the fold. . . Everybody Wanting a different train berth.
[| THINK IT OVER.
MOTHER attractive lobby * * stand has been added to Paramount’s already imposing line-up. This latest stand, finished in green and gold bronze, accommodates a set of eight 8x10 stills and 1 x 1 sheet. This is the first stand yet offered exhibitors for this size photo. The sales possibilities should therefore be excellent. Circulars listing our complete range of frames and selling prices are at present on the press, and quantities will reach Ad. Sales Managers in an early shipment.
Henry Quincey has turned in five of the best and most comprehensive Ad. Sales orders on "The Sign of the Cross" yet to reach Head Office. These orders cover the requirements of five Birch, Carroll and Coyle theatres. Not a single item was overlooked by Henry when taking these orders.
The sales of “Cod Save the King” titles reported in “Punch” recently, evidently spurred the other boys into action, as sales reported this week were three from W. Bignell, of Adelaide, and two from Henry Quincey of Brisbane.
Oounlr/ of origin — Australia. Wholly set up and printed by The Market Printery lAd., 372a Pitt Strgel, Sydney.
Published by I’ar.amount Film Servire I-imited, of Reservoir Straet, Sydney.