Paramount Punch (1930)

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riuiniount Vol. 7.— No. 43. October 25, 1933. Ssiliil! ""uiOiliirsii'-s KSjliriirtn II nil miiiiiiriiui't, ffgiujjin ’ S mn irs=? *,n »"n • S ^ Published every Wednesday by Paramount Film Service Ltd., Head Office, Sydney, Australia, in the interests of the Paramount organisation in Australia, New Zealand and the Far East. Reg Kelly — Editor. FOR 1933 THE BOOKERS’ DRIVE. Mr. HURWORTH has told you all about the Bookers' Drive for December, and I am sure that when you heard the news of this special campaign for wider distribution and a final clean-up for 1933 you agreed that the thought behind the drive was a good one ... a tribute to the boys who have been the silent factors in the success of most other efforts for increased business. A good booker is an acquisition to a Branch. He knows where extra business can be obtained — he knows the unsold possibilities — where pictures can be repeated — and by continually feeding this information to the selling staff he becomes really the planner of selling campaigns. And so this special effort for December has been earmarked especially for the boys of the long-book. I am going to watch this contest with interest, but I want you Branch Managers and Salesmen to realise that your booker won’t have a chance unless you give him 100 per cent, co-operation. u' Managin naging Director.