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PARAMOUNT PUNCH.
“Fm No Angel” Smashing U.S.A. Records.
A delightful scene from Paramount’s “Golden Harvest.’’ That’s Genevieve Tobin with the big stick, whilst Chester Morris is taken up with that sweet
sm ile.
EARL WOOD, (N.S.W.) WlAS!
PARAMOUNT WEEK SHIELD RESULT.
The Mayfair Theatre, Earlwood, N.S.W., which is managed by a comparative newcomer in the picture business, Mr. W. Dalton Webb, is the winner of the Paramount Week Exploitation Shield for 1933. The coveted trophy is now in the possession of the Gaiety Theatre, Wairoa, N.Z., which theatre won it in 1932, but it will shortly be transported across the water to grace a prominent spot in the Mayfair.
A CABLE FROM MR. HICKS.
READ IT AND LEAP!
OINCIDINC with the smash opening of Mae West’s first Paramount starring picture, “She Done Him Wrong” at the Regent Theatre on Saturday last, came a special cable from Mr. John W. Hicks, jr., to Mr. Clark, telling the story of the sensation being caused by the star’s second picture “I’m No Angel” right throughout the U S A. The cable reads; —
“NEVER IN HISTORY HAS FILM BUSINESS SEEN SUCH A SENSATION AS MAE WEST stop CURRENT FILM I’M NO ANCEL SHATTERING ALL TIME RECORDS BY ALMOST DOUBLE CROSSES stop IN MANY CENTRES SEVERAL OVERFLOW THEATRES REQUIRED TO HANDLE CROWDS stop PARAMOUNT NEW YORK RAN UNTIL FIVE OCLOCK SUNDAY MORNING AND THEATRE OPENING DOORS NINE OCLOCK EVERY MORNING NEXT TWO WEEKS REGARDS HICKS”
it Wont Be Long Now! Paramount’s 1934
Announcement. Watch For It!
The Contest was a particularly close one in all its phases, the winner just nosing out the City Theatre, Bathurst, N.S.W., by a bare two points — out of a possible score of 100 points, these theatres were awarded 85 and 83, respectively. With 80 and 78 points respectively, the Regent Theatre, Masterton, N.Z., and the Regent Theatre, Brisbane, were the next best to the leaders.
Mr. Dalton Webb’s crown
ing piece of Paramount Week exploitation was the arranging of a gala premiere night for “Madame Butterfly” and Paramount Week, at which every leading citizen of the district attended in evening dress, and two prominent State ministers spoke. This was a most extraordinary and difficult stunt to pull in a suburban house, and was undoubtedly the principal factor which caused Mr. Dalton Webb’s campaign to stand out above his competitors.
THERE’S PLENTY OF PUNCH IN THE BLUE RIBBON BUNCH.