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PARAMOUNT PUNCH.
Two Big Hits For Early Release.
HERE are two of the most outstanding pictures We have had in a long time. "Jennie Cerhardt” is a tremendous dramatic smash, whilst "Midnight Club , a tale of sophisticated crookdom, is a real knock-out. Both are listed for early release.
“JENNIE CERHARDT” IS GREAT DRAMATIC SMASH.
HEAD OFFICE BUNCH RAVES.
UEAD OFFICE executives are raving about “Jennie Cerhardt” ■■ which they claim as one of the greatest dramatic sensations produced for a long time.
Not only are they enthusiastic about it, but Theodore Dreiser, the author, likes it too, which is saying a great deal. Everybody will remember the objections raised by Dreiser over his “American Tragedy” . . . objections which were carried into the higher courts.
In regard to Jennie Cerhardt’ however, the author has made an official statement to the effect that the picture is everything that he desires.
“Jennie Cerhardt” is essentially a women’s picture. It has clicked in a big way in all centres in the U.S.A., and we are convinced that it will register here in the same big way.
For months now the theatre-going public has been fed a heavy fare of musicals and light comedies, and it looks like the time is ripe for a real honest-to-goodness drama . . . at any rate, we are betting that way.
PARA’S. 1934 ANNOUNCEMENT.
PARAMOUNT'S 1934 Product Announcement, compiled in new color tones and real showmanship style is on the press, and will be mailed shortly direct to all Exhibitors throughout Australia and New Z.ealand. Credit for the work goes to John E. Kennebeck, Hermann E. Flynn, and Artist George Lawrence. Note these important dates: —
Nov. 1 — 'Preliminary Announcement in trade press.
Nov. 8 — Four-page Summary Announcement in trade press.
Nov. 15 — Two page Supplementary Announcement in trade press and Paramount’s Special 1934 Product Announcement mailed to Exhibitors.
Nov. 22 — Two page Supplementary Product advertisement in trade press.
IF IT’S A PARAMOUNT PICTURE — IT’S THE BEST SHOW IN TOWN!