Paramount Punch (1930)

PARAMOUNT PUNCH. “THEY’RE OFF” DRIVE FOR EXTRA DECEMBER BUSINESS. The field has been despatched to a good start for the “Bookers’ Drive”, and already evidence is coming into Head office of extra business having been contracted for December. The entire Sales Force is behind the Drive to the limit, and present indications are that it will be one of the most successful campaigns on record. John E. Kennebeck has brought all the Ad. Sales Managers into line on this general offensive for a clean-up. The boys are taking advantage of the extra dates secured by the bookers in planting extra Ad. Sales. Len Jones, in Head Office, states that the Ad. Sales business for December looks like being the best for the year. Herewith are some more enthusiastic replies to Mr. Hurworth’s letter on the Drive: — “The Booking Department of this Branch will get behind the scheme and exploit it to the utmost limits. — Chas. Hale {Sydney Booker) . “I am going to do my utmost to make this Drive the most successful one ever conducted by this Branch.” R. E. Henderson (Booker, Adelaide) . “Our Booker, Mr. Heydon, has been guaranteed the co-operation of everybody in this Branch, and it will be no fault of ours if he does not secure more bookings than any other Booker.” — Bert Kelly (Manager, Melbourne) . “From plans outlined we should secure at least 25 per cent, additional bookings for December over and above the month of Septem ‘‘BOOKERS’ DRIVE” PERSONALITIES. Here’s Harry Hill, salesman and booker, and first lieutenant to George Nacard at the Perth Branch. Harry is confident that he will carry off the honors in the ‘Bookers’ Drive”. OPENS SATURDAY. “COLLEGE HUMOR” AT SYDNEY RECENT. COLLEGE HUMOR” is all set to open at the Sydney Regent on Saturday next, having been preceded by a smash campaign which has covered every avenue of publicity. The numbers, “Learn to Croon”, “Moonstruck”, and “The Old Ox-road” have been plugged steadily for weeks on the air per medium of the special studio electrical transcriptions and leading gramophone records, and a ready-made audience is awaiting the arrival of the picture. “MIDNIGHT CLUB’’. MELBOURNE CUP WEEK ATTRACTION AT CAPITOL. PARAMOUNT’S “Midnight Club”, the Capitol’s Cup Week attraction enjoyed a great opening on Saturday. The picture is being preceded by a ninety minute stage show presented by Ernest Rolls. Head Office staff witnessed the picture last night, and were unanimous in their praises that it is one of our best releases this year, Clive Brook, George Raft, Alison Skipworth and Helen Vinson constitute a cast of box-office value. STUDIO DISCS. “TOO MUCH HARMONY” AND “TORCH SINGER”. Head office has just received a shipment of special studio electrical transcriptions for “Too Much Harmony” and “Torch Singer”. The discs on the former picture are perhaps the best we have received to date, and there is no doubt that they will receive a steady plug on the B class radio stations. In the “Torch Singer” record we hear the deep mellow voice of Claudette Colbert singing a real hot-cha number, “Give Me Liberty or Give Me Love”. Bing Crosby is featured in the “Too Much Harmony” discs, singing “Thanks”, “Boo, Boo, Boo”, “Buckin’ the Wind” and “The Day You Came Along”. There is also some comedy dialogue by Jack Oakie. Besides being a big plug for the picture, the records provide great entertainment. I her. — George Nacard (Manager, . Perth).