Paramount Punch (1930)

PARAMOUNT PUNCH Our Bach Page bf Front Page IMews GRACE BRADLEY has been given her first leading role in "Girl Without a Room”, and so joins Charles Farrell, Marguerite Churchill and Charlie Ruggles . . . Miss Bradley is quite a recent addition to Paramount' s players list, she having been successful in an American beauty contest. . . Kay Johnson has been signed by Charles R. Rogers for an important role in his Paramount production, "Eight Girls in a Boat” . . . Lilian Roth, who, several years ago, became famous with her portrayal of Hugette in "The Vagabond King and her rendition of "Sing You Sinners” in "Honey” is making a come-back, if such an expression may be used for a girl still only twenty-tWo years of age, states Bill Pine at the Hollywood studios. . . This charming little lady has been awarded the leading role in Paramount's coming musical, "Take a Chance” . . . With the completion of "Design for Living”, Gary Cooper will have a brief respite from Hollywood, he intends spending a hunting vacation on his Montana ranch . . . On his return he goes into "Lives of a Bengal Lancer”, where he will join Richard Arlen, Cary Grant and Sir Guy Standing ... Just For Your Information, Personalities Mick Stanley of the H.O. Despatch Dept., is listed as a member of the Old Timers’ Club, who are organising to tear a steak apart to-night, with the aid of foaming tankards. Membership qualifications are twenty years or more of active service in the film industry. 5. O. Herbert is back at his desk looking like a juvenile lead after two Weeks of golf at Bundanoon. The sympathy of all Paramounteers is extended to Jack Tauchert, of H. O. Customs Dept., who recently suffered the loss of his dad, Arthur Tauchert, who will be remembered as “The Dinkum Bloke.” SMASH TRAILER TO SELL PARAMOUNT’S “BIG SIX”. CAPITALISING on the unbroken succession of mighty money pictures which Paramount will release in the near future. New York has prepared a smash selling trailer on what has been designated as Paramount’s Big Six Coming Pictures. The pictures covered by the trailer are “Duck Soup’’, “Alice in Wonderland’’, “The Way to Love’’, “I’m No Angel’’, “Design for Living’’, and “Cradle Song’’. The trailer, which runs about four minutes is chock full of entertainment, selling as it entertains. More about this later from Mr. Kennebeck. An exceptionally fine sale of Ad. Sales on “Mama Loves Papa’’ was made to the Regent Theatre, Auckland, by Otto Doepel, Advertising Manager of the New Zealand branch. The order comprised the following: — 4 x 24 sheets, 1 X 6 sheet, 2x3 sheets, 2 x 1 sheets, 50 daybills, slides, stills, photos, etc. Ron Lawn, Perth Ad. Sales Manager, is also responsible for some splendid orders obtained by personal contact with the showmen. Two orders, one for "A Farewell to Arms”, and the other for Hello, Everybody !” , being very outstanding and w.<ost comprehensive. In fact, quant’ties of every .Ad. Sales item available on both productions, with the exception of 6-sheefs, were included in these orders. Max Lovett, Acting Ad. Sales Manager in Sydney, has also been on the move for extra business. Apart from some excellent orders to his first release house on “College Humor’’, he has obtained the undermentioned additional business per medium of excellent sales letters: — 2 x 24 sheets, 11x6 sheets, 1 2,000 couriers, 2 sets 11x14 photos, 2 trailers, and 1 advertising record. Such a large amount of extra business forcibly illustrates the fact that sales letters are an indespensible aid to our department. Country of origin — Australia. Wholly set up and printed hy Tlie Market Printery l^td., 372a Pitt Streel, Sydney. Published by Paramount Film Service Jvimited, of Reservoir Street. Sydney.