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PARAMOUNT PUNCH.
KNOW YOUR GOODS.
Take a i ook at the 24-sheet on The Virtuous Sin ”, illustrated above. Note its simplicity, yet its power to arouse the curiosity, and the desire to see and discover. Even the coloring has magnetism.
The background is white; Virtuous green. Sin red, both with a black
shadow. The drawing combines a
Paramount Colored Posters are the best on the market. Don’t take someone’s word for it, look them over and discover it for yourself. Then, when the exhibitor offers the usual sales resistance, give him both guns and drop him with your superior knowledge of what you’re selling.
four colors.
SELLING TIPS.
By LEN JONES.
(Editor’s note: This is the first of a series of selling tips which | will be published in each issue : of Paramount “Punch”, for the } help of Ad Sales Managers. | Read and then digest them) j
PARAMOUNT COURIERS. |
Paramount couriers arej printed only on three sides, j leaving the fourth free for ad-\ vertising purposes. By selling‘s your local merchant, preferably'^ a music or gramophone shop, onj the idea of using half this space, ! you can considerably allay the ■ expense of purchasing and dis1 , tributing the couriers. Another I novel method is to use the back j space as a calendar for the week, j printing opposite the correct dates J your screening days for the pic J ture. A number of couriers on j coming attractions could be 1 printed in this manner, and j bound together to make a useful I device for your patrons, and a I j seat-selling medium for your j j theatre j
i “There are many other ways \ of employing couriers with effect, I depending upon your ingenuity j as a showman. Develop a novel I method of putting your adverlis1 ing before the public. Paramount ! Couriers wdl supply the backI ground. They're Worth the ex
I pense. Try them."
— „„ — „ — „„ — — „ — „•
p , An Ad. Sales Order with Every Contract !
uountiy of origin — ‘Australia. Wiolly set iiyi and printed by The Market Print4*ry Limited, 372a Pitt
Published by Famous Lasky Film iSei’vicd Limited, of Reservoir Street,
Street, Sydney. Sydney.