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“DIETRICH OUR GREATEST FEMININE STAR AND ‘MOROCCO’ OUR GREATEST PICTURE”— SAYS
MR. HICKS.
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PARAMOUNTEERS throughout the organisation will be thrilled with the announcement that in “Morocco” we have the greatest piece of theatriciil property that we have ever handled. In a special letter to all District and Branch Managers, Mr. Hicks states that, “After seeing ‘Morocco’ I consider it to be the greatest box office attraction that any company has made at any time, and in making this statement I do not except ‘The Ten Commandments’, ‘Beau Geste’, ‘Innocents of Paris’ or any other picture of ours or any of our competitors.”
Those in Head Office who have seen this picture are right with Mr. Hicks in that statement. “Morocco” is unquestionably the greatest picture Paramount has made.
In this picture we see for the first time the sensational German beauty, Marlene Dietrich, who overnight has become the outstanding feminine personality on the screen in the U.S.A., and who will undoubtedly with the release of “Morocco” in our territory, prove just as great a sensation here.
Mr. Hicks has appropriated a special sum for the publicising of this star to the public far in advance of the theatre’s advertising campaign on the picture. In fact, it has been decided to handle “Morocco” just as if we had only “Morocco” to sell.
In his special letter, Mr. Hicks urges each and every member of the organisation to start right now talking “Morocco” and Marlene Dietrich to everyone they come in contact with. Let’s Go !
Marlene Dietrich.