Paramount World (May 1958 - July 1962)

I 3 "THE BUCCANEER" RECEIVING HIGHEST COMMENDATION IN ADVANCE OF RELEASE TREMENDOUS PROMOTIONAL CAMPAIGN IS UNDER WAY. . . FAMILY MOVIE GUIDE NEW YORK Adolph Zukor, Paramount Pictures board chairman, receives in his office from George J. Hecht president and publisher of Parents' Magazine, the publication's top merit award for "The Buccaneer." The production supervised by Cecil B.DeMille has been cited as the Family Medal Film for November, and is so designated in that issue of the magazine, along with an extensive description of the spectacular romantic film. (There is a reproduction of the page from Parents' Magazine elsewhere on this page of Paramount World). The tribute by Parents' Magazine appears to be but the beginning of a mounting surge of compliments to this mighty picture. The December and January issues of many national magazines are preparing editorial endorsement of "The Buccaneer" as an outstanding film depicting a glorious page in history, and at the same time being wonderful entertainment . Next month we also expect to cover the great premiere in New Orleans, and to have details available on the plans for the New York premiere. NEW ORLEANS Planning luncheon for launching "The Buccaneer" at the Saenger Theatre on December 11. Clockwise from left: Buddy Felt, city editor. Times-Picayune: Frank Allen, city editor, States-Item; Admiral J.R.Rigg3, president, New Orleans Chamber of Commerce;Maurice Barr, public relations chief, Paramount -Gulf Theatres; Seymour Weiss, managing director of Theatres: Seymour Weiss, managing director of Roosevelt Hotel; Acting Mayor Victor H.Schiro; Henry Plitt, president of Paramount -Gulf Theatres; Frank Allen, Chamber of Commerce; Herb Steinberg, Paramount studio director of advertising and publicity; Jack Parker, president, New Orleans Junior Chamber of Commerce; Anthony Davoney,Jr., president, Young Men's Business Club; Mrs. J .R. Robinson , chairman of Louisiana Landmarks Society: Sam Wilson, board chairman of the Society* At the luncheon it was decided that proceeds of the premiere will go to the Landmarks Society, with the Mayor heading the official committee Plans which have been under way for months are set to make "The Buccaneer" a tremendous national topic by year’s end. Radio and television coverage is expected to be precedent setting, climaxing in the personal appearance of Cecil B. DeMille on the Ed Sullivan Show on December 14. Network coverage is expected to be constant, and heavy, with the premiere in New Orleans on December 11th radiating tp all comers of the land. FOR JAPAN AND SWEDEN This scene will help spread news on "The Buccaneer" in both Japan and Sweden. Because Swedishborn Inger Steven3, right, is telling Japanese writer Miss Kazuko Komori, of the celebrated Japanese film magazine, Eiga-no-Tomo.all about her experiences in the mighty picture, which Cecil B. DeMille is presenting to the world. Scene is in Paramount International's radio studio in New York, and standing in rear is Armand Cardea, who produced the radio interview. @®@ Commendation Page of Parents' Magazine in which "The Buccaneer" is lauded as "November Family Medal Film." The ending to the tribute says: "Historically accurate as to the battle, with a charming romance, this is perfect fami^ movie fare." The Cover: These day and night shots of the towering Cathay Building in Singapore represent what is an unprecedented tribute to a film executive. The tribute was paid to George Weltner on the occasion of his visit to Singapore on his world journey and the tribute was paid by an exhibitor, one of the world '3 pre-eminent showmen, | Loke Wan Tho. The Cathay is Singapore's loftiest and most readily identifiable structure. It is visible from many miles at sea, so that Mr. Weltner' s name and the Paramount Trade Mark became true beacons lighting the way to a fruitful and prosperous future for all concerned. Personnel of "The Buccaneer" attending the premiere of the mighty film at the Saenga* Theatre in New Orleans on December 11th will be Cecil B. DeMille, Henry Wilcoxon and Anthony Quinn.