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SUCCESS SHOWMANSHIP STORIES TOLD IN PICTURES FROM LATIN AMERICA
NEW YORK Last month we picture-reported the Lat in-American journey of Dino De LaurentHa in the interests of advance plans for the production of "His Name Was Bolivar." Above is a full page advertisement from the April 15 issue of Variety announcing the picture.
CIUDAD TRUJILLO, Dominican Republic On his recent business swing through the Caribbean area, Latin American Division Manager H.B. Gordon visited this republic. He was accompanied by Frank J. Planas, Manager in Puerto Rico, whose territory also includes the Dominican Repi±>lic. Shown above, from left, are Mr. Planas. Mr. Gordon, Mrs. Gordon, and Hr. Joaquin Ginebra, Paramount Agent in the Dominican Republic.
HOLLYWOOD Marlon Brando, extraordinarily busy as director and star of "One-Eyed Jacks," takes special time off to pose with one of the top international film correspondents of Hollywood. He is Armando del Moral, representing many important publications of Latin America and Spain. Mr. Brando is at right.
PANAMA Illustrated in recent issues have been phases of the exceptionally fine campaign of public relations devised by Central American Manager Mario Ghio for the presentation of The Ten Commandments" at the Lux Theatre* This taxi, which carried a message rather than passengers for a number of weeks, was still another phase of the activity which contributed to the phenomenal success of the mighty DeMille production.
ON THE BASIS OF PREVIEW, STAFF AND EXHIBITOR SCREENINGS, IT IS GENERALLY REGARDED THAT "DON'T GIVE UP THE SHIP" IS THE BEST JERRY LEWIS COMEDY CF ALL.
CARACAS, Venezuela Back in the very early days of the presentation of "The Ten Commandments" in South America, a premiere in Caracas was interrupted fey local turmoil. At the time, the management of the Cine Castellana announced that the picture would return in all of its great glr*y. That time is now, as these day and night views of the Castellana graphically indicate. These photographs were taken during Easter Week, and in both instances tne theatre is displaying signs indicating that the house is "sola outl"
BUENOS AIRES Hal Wallis' "RockA-Bye 'Baby had a triple-theatre dayand-date release here, and the top house of the trio was the Normandie. Paramount Managing Director Hugo Strainer reported that the earlier Jfenry Lewis pictures, "Delicate Delinquent" and "Sad Sack" had been great successes, but that "Rock-A-Bye Baby" had fhr outgrossed them.