Paramount World (May 1958 - July 1962)

19 Che Cm Ommandniffits h«s just concluded the Rockhampton engagement when the following records were established: 1. All boi oHice takings at the theatre were broken. 2. Three weeks season at advanced prices; longest run in history of Rockhampton. 3. Attendance reached 23,622 representing 59 of total population. THE TEN COMMANDMENTS (•day enter* its 17 wtrki kiiok ar (K* new Barclay Theatre. Melbourne with solid advance bookings months ahead. THE TEN COMMANDMENTS after playing 32 weeks at the Prince Etbvjrd Theatre Sydney hat established an all time 9 weeks rvm at the Strand Theatre Newcastle First Sydney suburban wave all time record lew first and second week at Kings. C ha is wood and Bondi and Odeon Manly Rockdale and Eastwood Three record breaking weeks at Kings Ashfield Extended season started in sensational fashion at Odeon ^heatre Goulburn on Easter Saturday Second Sydney suburban wue commences Friday next 'April I Oth I for extended season at Kings Mosman and Marnckville Odeon Campsie Randwrck Drummoyne and Cronulla THE TEN COMMANDMENTS ADELAIDE — 25 big weeks at Majestic Theatre First suburban wave to commence shortly PERTH — 19 mighty weeks at Piccadilly Theatre 3 weeks at Prmcess Fremantle THE TEN COMMANDMENTS set for duel extended season at Odeen Theatre. Hobart and MaiettK Theatre Launceston commencing on Thursday. Aprtl JO ailing ar Embassy Theatre Wellington April 2 Avon Theatre Christchurch April 10 St |amcs Theatre Dunedin May 1st GnIJS biUilIf s Che Cm Chirunandments 1 tout 10WA*0 G C*U*VtO*l ’VA xmsi luvxxuu HESTON • BRYNNER • BAXTER ROBINSON TVOHNt CUB** JOHN DE CARLO • PAGET • DEREK M* CID*>C I'M MAMMA JUOltM VINCIK1 ARDWOE • fOCH • SCOTT • ANDERSON • PRICE SYDNEY So heavy was the demand for Elvis Presley records that thebig department store of Nock and Kirby installed a "Private Presley Bar." It functioned just in time to meet heavy demands at the time of the release of "King Creole." AUCKLAND, New Zealand Front of the Embassy Theatre, when "The Ten Commandments" is doing the most sensational business ever recorded by this the?tre. The horizontal band of light at left is an electric flasher illuminating a sign reading "Cecil B.DeMille's Production of 'The Ten Commandments. " AUCKLAND Qnbassy Theatre Manager Alan Walden, left, and , Paramount Publicity Manager Jim Williams indicate satisfaction over that happiest of all signs that a thetre can display — "House Full." The instrument of their satisfaction is indicated by the large sign above them. rne towering and continuing success of "The Ten Commandments" In Australia is brilliantly summarized in this full-page advertisement which appeared in all of the film trade publications of that country. It is significant that this summation represents but a fraction of the mighty picture's potential in Australia. SIDNEY One of the 2 window displays of this city's leading milliner, "June Millinery," in busy Pitt Street. Prominent in both windows were stills from "The Matchmaker" and hats modelled from the film which ran for four highly successful weeks at the Prince Edward Theatres umaitomers IMPORTANT PARAMOUNT EVENTS PICTURED IN AUSTRALIA AND NEW ZEALAND "T.T.C." Terrific in N . Z . A cable from General Manager Stanley H. Craig in Auckland to Milton Goldstein, international coordinator of "The Ten Commandments" in New York, indicates that the kighty Cecil B. DeMille production continues to shatter records in New Zealand. In Auckland, despite torrential rains, the picture is giving the Qnbassy amazing business. In Wellington, according to Mr. Craig, the first week has been an "All time Wellington record any film any theatre." Nothing could be any betterl ■ NEWCASTLE Front of the Strand Theatre here, where "The Ten Commandments" recently played to thundering business for 5 solid weeks. "HOUSEBOAT," given a new and exciting pattern of release in Sydney, is proving to be a mighty strong winner. We'll have some interesting sidelights on this campaign in next month's issue.... as well as a lot of interesting news about the steadily mounting triumph of the mightiest of them all "The Ten Commandments."