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paramount world
Selling qualities of this Paramount advertisement for "Samson and Delilah" are admired by Dan^r Cohen, manager, Loew's Kings: division manager Jack Harris (Loew's), and Myron Sattler, Paramount New York Branch Manager.
DELILAH
FOR BIG BOX OFFICE
AS MIGHTY AS THE PICTURE ITSELF
Representatives of 20 New York metropolitan area theatre circuits gathered in New York City on Sept. 9th and 10th for a major merchandising conference on the showmanship campaigns for "Samson and Delilah." First of the meetings was held at Loew's Theatres; the other in Paramount Head Office. Conference was called by Jerry Pickman, Paramount Film Distribution vice-president in charge of advertising-publicity
in Loew's projection room be
J Paramount Film Distribution erry Pickman. Staning at right
The meeting ing addressed
is Martin Davis; seated at front left is Joseph Friedman. Facing camera in front centre is Eugene Picker, president of Loew's Theatres. In background is the massive 8-foot standee especially created for the re-r9lease of "Samson and Delilah."
exploitation.
What was perhaps the keynote of the meeting was struck when Eugene Picker, Loew’s Theatres president, viewed Paramount' s "Samson and Delilah" as "the instrument which could inspire distribution in general to re-release big pictures of the past on grand scales to the tune of enormous profits."
Picker's comment on the implications of the "Samson and Delilah" campaign followed promotion presentations by Jerry Pickman and Martin Davis on the massive Cecil B.DeMille production which will open September 30th in the New York area. More than 100 theatres of 20 different circuits (including 65 Loew houses), will show the giant film.
The Loew houses also are staging their own showmanship contest within the organization, and photographs of highlights of the winning campaigns 11 be carried in Paramount World.
TOWER I NG THE FILM
L I KE ITSELF
A six-unit powerhouse of showmanship gives the once-over to the new 24-sheet poster prepared for "Samson and Delilah." From the left: Myron Sattler, New York Branch Manager;Hugh Owen, vice-president of Paramount Film Distributing Co.; Eugene Picker, president of Loew's Theatres; James Barry, NBC Sales Manager; Jerome Pickman, Paramount Film Distributing vicepresident in charge of advertisingpubll city-exploitation; Martin Davis, Paramount national advertising-publicity-exploitation manager.
Other pictures of this extremely effective series of showmanship meetings on "Samson and Delilah" are on Pages 15 and 27.
LEFT
Viewing the massive "Samson and Delilah" standee are, from left to right Pete Adams, of the U.S. Theatre in Patterson.N.J. ; Wilbur Snaper, of I.T.S. Circuit; Ed DeBerry, assistant to Paramount Film Distribution vicepresident Hugh Owen: Morty Lightstone of the Island Circuit; and Maxie Fried, of J.J. Theatres.