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SYDNEY Paramount Publicity Director Jim Williams got plenty of publicity attention for "Tarzan's Greatest Adventure" when he arranged for popular TV star Desmond Tester to be seen publicly with Les, one of Taronga Park Zoo's best-liked Chimps. Above, cameraman from television's Channel 9 photograph's the simian's interest in publicity for the adventure film. The TV footage was also telecast over Melbourne's Channel 7 the following day.
Des also shows Les the intricacies of a film projector at the Zoo. During showing of the film, Les pointed out to Des some of the simians in the actual African action who might very well be relatives.
Showmanship campaign was of great assistance to engagements of "Tarzan's Greatest Adventure" at the Capitol, Sydney; State, Melbourne; and Strand, Newcastle.
SYDNEY Channel 7 stars, Ray Taylor (right; and Enzo Toppano, question Japanese geisha dancer Fumlko concerning the authenticity of detail of the Jerry Lewis comedy, "The Geisha Boy," at that time being shown at the Prince Edward, and throughout the suburbs. This Important Interlude was part of a two-hour, Japanese-theme , TV show.
PARAMOUNT WORLD
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SYDNEY Managing Director Robert L. Graham being interviewed by the dally press at Sydney Airport following his return from New York and Hollywood. His report was definitely upbeat on the film situation generally.
PEOPLE AND SHOWMANSHIP IN AUSTRALIA AND NEW ZEALAND
SYDNEY Group at Kingsford Smith International Airport to welcome Managing Director Robert L. Graham (third from left) back from combined business-vacation trip to the U.S. From 1. to r.: Roy Barmby (Greater Union Theatres). Secretary-Treasurer J.A. Sixsmith, Mr. Graham, Mel Lawton (Gen. Mgr. Prince Edward Theatre), General Sales Manager George M. Nacard, N.S.W. Branch Manager Charles Hale, Advertising and Publicity Manager Jim Williams, Rick Angel, Manager of Customs and Film Censorship.
SYDNEY Television was accented in Publicity Manager Jim Williams' campaign for "The Geisha Boy" at the Prince Edward Theatre. Williams favored a 'live show' treatment rather than film clips and had superb support from TV Stations ATN-7 and TCN-9 .
SYDNEY Two hostesses from the celebrated Sukiyaki Room pose with TCN-9 compere Joe McCormick and a part of his cast behind a poster dealing with "The Geisha Boy." The Jerry Lewis picture was featured in two consecutive McCormick television shows.
Among the many prizes offered to contestants on the McCormick TV show were dinners at the Sukiyaki Room, where of course there was further pictorial and showmanship evidence of the popularity of the Jerry Lewis film.