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WAKEFIELD Showmanship for "The World of Suzie Wong" throughout Britain was complete and far-reaching.
The Tony Readin forces again did an ace Job with this one. An example is the above glimpse into the establishment of Homecraft Supplies Ltd., at Kirgate. The Playhouse of the Essoldo circuit got in some splendid work here, with prominent mention of the film and theatre in the display, and with the attractive salesladies complete in cheongsams.
LONDON FKramount ' s nat ion
mac
ins
al campaJ with the lei "Suzie Wong" — pired weatherwear was the basis for this attractive window given by Cullinores,Ltd., when the film played the Odeon, Bournemouth , one of Britain's foremost sea aids vacation spots.
HOIOC\ —
THEWMU SUM WONG oohm • '.wan
In connection with the release of "All In A Night's Work" over the A.B.C. circuit, the management distributed 40,000 cards in envelopes marked "HURRY, HURRY, HURRY' » Cards bore the now famous en-toweled figure of Shirley MacLaine, the film's title and star names, and the injunction to "Come as you arel to see. ♦ . . "
LIVERPOOL In advance of the opening of "The Rat Race" at the Gaumont here, the management made a most effective display of winning motor cycles from the world famous T.T. races. Note the line saying "This film is faster, rougher than any T.T. race l"
NTEREST I NG EVENTS IN THE BRITISH FILM WORLD
LONDON There are window displays and window displays, and the best of them all is the 10056 window display. As, for instance, this one devoted entirely to the Fontana film paper-back edition of "The World of Suzie Wong." Display was arranged by the Cinema House, Hale, in tne local branch of W.H. Smith & Sons, the eminent booksellers and stationers.
O-Kaye Plus! in London
The Daily Cinema, Britain's eminent film trade paper, suras up Danny Kaye's "On the
Double" in these terms:
DANNY KAYE PUTS UP A RIOTOUSLY FUNNY SHOW AS THE RELUCTANT WARTIME HERO WITH "DOUBLE" TROUBLE. THiu PLOT GuTS A HANDSOMc, PRODUCTION AND YEOMAN SUPPORT FROM A LARGELY BRITISH CAST. BOX OFFICE, POTuJJTlAL: DaFINIT&LY O-KAYE PLUS1
AT LEFT
LONDON Paramount is very proud of the use to which the original paintings inspired by "One-Eyed Jacks" have been put in this city. As shown at left, two of them nave been placed in the important tailoring fir* of Marshall A Snelgrove Limited, Oxford Street, a renowned establishment under Royal Patronage. This is the first time that this firm's directors have allowed a tie-up with a film.
Cards bringing the paintings to the attention of the store's clients were exhibited on all counters. Furthermore, Paramount piblicist Jack Upfold states that in addition to creating widespread interest, clients have gone so far as to make enquiries regarding the possible purchase of the oils.
Following the run of "One-Eyed Jacks" at the Plaza, the paintings were scheduled to be displayed in the offices of the national newspaper to coincide with London General Release. After that, they will be consigned to Guenter Schack in Paris, for Continental use.