Paramount World (May 1958 - July 1962)

33 SHOWMANSHIP IS A ’LIVING' BUSINESS PARTNER THE WHOLE WORLD OVER DON! AVOID Vein* J~T, LEWIS I. Paramount'" TO AVOID VERBAL ORDERS KHOM SUBJECT DA I K •l»o welch fur WAHID SATAY in "GADO GADO' ODEON attnaction This intriguing showmanship idea comes all the way from Kota Bahru, Kelantan State, Malaya. It was devised by Lim Chin Huat. manager of Cathay Organisation's Odeon Theatre in that town. Mr. Lim printed several thousand of these memo forms which urged employees to avoid verbal orders, but not to avoid seeing Jerry Lewis in "CinderFella"; bound the forms into pads, and distributed them free to business firms in his town. Regarding the other feature. -Wahid Satay is Cathay's topmost comedian, and "Gado Gado" means "Pot-Pourri," one of the best comedy films Cathay Studios has produced in Singapore. NEW YORK Showmanship that truly carried a contest to the public is displayed by Walter Reade's DeMille Theatre in connection with "Blood and Roses." The "Is She Ghoul or Girl?" contest is one of the high and bright spots of Broadway these days (and nights;, and we hear that there is a whole cascade of entries into the contest. MOTION PICTURE HERALD <AV\I»LV\ < lltCIJIT i SES II A II || SELL TO OPEN SEASON J.ul Bill] llwlil 40J ('•>»* Avr.it I ViU -IHI Run.. «*t H» UoNtwr* TiiHtni.il Tin: iI'ka.s rum ihmKu Murtxr Viur*. txaufi [Mil'-i* nurUtl rt anu.ng uflwr* aivt \.» M..rt ul I.-p><rfu» jit lx (uvr hc*n .trvp.wnx' « |»uni» hf Hr bwiklrf* .n the in-w w T'J.h* „v m lir.uitwJix *tv. tu*c ix*n ...Jaowd »l pl*m -l-« .Mb" ihtam l«4lutr>« uiur ntlt* hmim Iwuf-n 10 a' r“'-u' Pl-‘ltn ** U*J' wu |xrma HxllinS x,i Ik* Pw.uk «l Hw» 0»rk» •» <mWM.i*iw»» hannrr . ’ h, •!> .rutur. reading WC. I'ARAIH Ol W./vofwa. AH ftwom* ha** Kxn wratxd »*h t *:v. • HITS xuh Afourul rtu mini ink in t ««4o» in .m UHkt.n ...nr».nmK 4 u»«. tinge .■> anJ K* v iraw in it* «t»hw <n »huh iIh i twain .» t» r*« .u»V'ar%« a.K pU<< the tak* ul «m» ..I it* Kauri* »huh m utuduloJ WS tU uk.i <rt «.»•»* itu na-pum J t • • t.» pli> Hurt euwl.. ituarrv impbmvi hair U«u mfY1*'1 «uh a .‘lav Rj4,' 1 he aJxmu.nc «nd publuWi .kiwniixm Ka* fw. tudci at uhm.tuai.wi vrn.tar m ilw uttd lu I«nti tlim .’Owtiwtd H’*> i*Mw* uniM *• it* ll*f AKoh»» nrJ» ATfWOMI Yu Our Thin. PaaJr .4 Mu.' cu tu u*td »iih Inc mpi «ti«h tan lx (ft . Name ..I «npt.n« ' •*»•> baJjj. tan** a r.Hxm i.rok p,r(,l .4 th* lual r.i.l»< rii..m Th.t nwih njJint Fanout Plaint Ri« Punk Ot H.n Close view of the DeMille Theatre entrance, with the "Is She Ghoul or Girl?" Contest featured on all sides of the marquee, as well as across the lobby entrance. BTLOW TOKYO Japanese title of "Love In A Goldfish Bowl" is an exact translation of the original. Thus it was a cinch for publicity manager T. Komaki to plant goldfish bowls, each with a pair of fish, and a very prominent announcement, in at least 100 of the city's leading fancy goods stores, accessories stores and tearooms in the Ginza and Shinjuku areas. Theatre showing the picture below is the New Toho Theatre. Window is in the Tsukuba Store, Ginza. CANADA, like many other parts of the world, has supreme faith in the motion picture business* The two pages from Motion Picture Herald of September 27 reflect this in a report on the "Big Parade of Hits" campaign of Famous Players Theatres. First of the pages depicts the cover of a 12page brochure telling how Famous Players "...leads the Fall Season with the Greatest Array of Screen Entertainment in its 41-Year History," Pictures of all companies were listed, the Paramount section listing "The Counterfeit Traitor," "Breakfast At Tiffany's," "Summer and Smoke" and "Hataril" Among other facets of the campaign: The corporation is offering $2,000 in cash to be divided equally among the staffs of the theatres in the Eastern and Western divisions for showmanship during the campaign weeks. The drum majorette pictured on the cover was used as the campaign's key theme.