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T. 0. A. MEMBERS IN CONVENTION IN NEW ORLEANS, SEE - AND LIVE "BLUE HAWAI I"
One of the finest pieces of Param-_ ount promotion in years was the Hawaiian luau and screening of "Blue Hawaii" at the New Orleans convention of the Theatre Owners of America.
Here • s the audience of exhibitors and their wires in the Pitt Theatre, New Orleans, ready for a screening of "Blue Hawaii" — every man and woman (kanes and wahines) Hawaiian garbed for the happy occasion.
Mr. and Mrs. Robert Selig at left (he's general manager of National Theatres), with Paramount representatby star Stella Stevens and Jerome Pickman, vice president and general sales manager of Paramount Film Distributing Corporation. They are outside the Pitt Theatre, where "Blue Hawaii" was screened.
Fri edman wi red. .
T.O.A. GOSS HAWAIIAN. OVER 1,000 KANES AND WAHINES COSTUMED IN MU-MU AND ALOHA SHIRTS AND TRADITIONAL LEIS HAD A HELEKAHAU (Hot Time) AT THE "BLUE HAWAII" PREVIEW AND LUAU IN NEW ORLEANS LAST NIGHT WHICH WAS HOSTED BY PARAMOUNT AND HAL WALLIS. NUMBER OF NAITAIS AND KAUKAU TOPPED OFF AN EVENING IN BLUe, HAWAII AT THE BALI HAI RESTAURANT IN PONTCHARTRAIN BEACH WHICH HAD BeEN MADE INTO AN HAWAIIAN MOVIE SET RIGHT OUT OF "BLUE HAWAII." EVENING WAS BEGUN WITH INVITATIONAL PREVIEW OF "BLUE HAWAII," ELVIS PRESLEY'S NEWEST FILM FOR PARAMOUNT AT THE PITT THEATRE. SCREENING WAS ENTHUSIASTICALLY RECEIVED WITH COMMENTS FROM T.O.A. (Theatre Owners of America) MEMBERS AND THEIR FAMILIES SUCH AS
"Definitely pr&sley's finest film
AND THe. MOST COLORFUL AND ENTERTAINING FILM OF THE YEAR." IN ANY LANGUAGE THe e.NTIRe. EVENING WAS A BLAST AND BY FAR THE HIM POINT OF THE T.O.A. CONVENTION.
JOE FRIEDMAN
Some of the more than 1,000 guests garbed as 'temporary' Hawaiians, lined up in orderly fashion for the 'luau' which preceded the screening of the Elvis Presley film.
BELOW
Darlene Tompkins, one of Elvis Presley's six leading ladles in "Blue Hawaii," was on hand for the festivities also. Note the additional Hawaiian atmosphere in her surroundings.
A close view of some of the Theatre Owners of America, and their wives, entering the Pitt Theatre for the screening of "Blue Hawaii."
There was plenty of good-natured fun at the luau, which featured authentic Hawaiian young women, and pseudo-Hawaiian men. Our examples of the latter are a couple of exhibitors and. at left, a Paramount executive — Jerome Pickman, a former baseballer observing a curve.