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The avalanche of wonderful news about "One-Syed Jacks'* is really rolling now. News cabled to Paramount International president, James S. Perkins, from Henri Michaud in Paris tells of the ‘crash* opening of the Marlon Brando thriller in 30 theatres across the country. Business from these thirty top houses almost twenty percent above business in the same 30 houses with "The World of Suzie Wong." And "Suzie in turn had topped "Psycho." In Vienna, the opening days of "Jacks" had equalled "Psycho," according to word from Mr. Michaud.
The 'splash' release in Germany had followed a wonderful premiere at the Turmpalast in Frankfurt to top business revenue, fine public reaction and excellent reviews. .... .In
Gothenburg, Sweden, the picture had a] so premiered at the Paladium, with business at once taking a commanding lead over the record figures achieved by "Psycho."
i*
NAGOYA, Japan Front-of -theatre display and the opening morning queue at the Mei-Ho Scholar-sa as the Marlon Brando thriller attracted the throngs of young picturegoers.
In all important release centres to date, "Oneed Jacks" has been the recipient of a truly inspired showmanship campaign. A massive press-book received in New York and given full distribution is magnificent testimony to this fact. Paramount showmanship still is tops in Japan and this showmanship is paying handsome dividends re venue -wi se .
(left)
DUSSSLDQRF, Germany A most effective display for "One-Syed Jacks" at the corner of Graf Adolf Str. and Oststrasse, an especially busy intersecand even more so at
tion, and e rush hours.
"Jacks’4 Shatters All-Time Record
In addition to producing an avalanche of business of staggering proportions in Germany, Japan, Singapore and Sweden, the Marlon Brando starrer has hit the top brackets at the renowned Paramount Theatre in Paris.
Cabled advise from Henry Michaud concerning the opening week’s Sunday states that 0-EJ Hestablished a new alltime record for the Paramount.”
Picture also played day-anddate at the Elysee, Select and Lutetia.
KUALA LUMPUR, Malaya Business is high on "One-Syed Jacks" at the Odeon (at left) here. The Cathay Organisation built six of these 35-feet signs for the Brando picture, and having a spare one, they planted it at their own Pavilion Theatre (right). Film did really fabulous business.
Manager of the City Film Theater of Hamburg, Germany, was so 'enraptured' by the success of "One-Syed Jacks" that he telegraphed Paramount general manager Hugo Stramer:
EXCELLENT PUBLICITY CAMPAIGN WAS REASON THAT YOUR OUTSTANDING BRANDO FILM BROUGHT FROM THE VERY FIRST DAY FIRST-CLASS CAPACITY AND BOX-OFFICE RECEIPTS. PRESS, AUDIENCE AND OURSeLVeS ARE ENRAPTURED AND CONGRATULATE YOU ON THIS SUCCESS.
RIGHT
BERLIN This transportation truck carried word of "One-Syed JacW throughout the West sector of this spotllghted-by-history city. In the background is the Victory Pillar that marks a Nineteenth Century war. Truck of course marks the fact that the Marlon Brando film is at the renowned Ufa Pavilion.
IN COUNTRY AFTER COUNTRY
"JACKS" TOPPING "SUZI E, ""PSYCHO"