Paramount World (May 1958 - July 1962)

13 IN THE FAR EAST, SHOWMANSHIP WORKS 24 HOURS A DAY, 7 DAYS A WEEK, AND 52 WEEKS A YEAR. BELOW ARE SAMPLES NEW BO 0*7 PANC BRUNEI, North Borneo Above is the New Boonpang Theatre, newest of the Cathay Organisation's chain of modern cinemas. Dato L0ke Wan Tho, chairman of the Cathay Organisation in Singapore, flew to Brunei for the dedication ceremonies, which were performed by the Yang Teramat Mulia Dull Pengiran Alan. D.K., D.S.N.B7, D.P.M.B. , P.O.A.S..O.B.E. The Boonpang has a seating capacity of 1,120 and is completely modem in every respect. We have been privileged to receive a copy of the most interesting L8-page souvenir book published by the Cathay Organisation in connection with the dedication of the New Boonpang Theatre in Brunei. The souvenir is printed in three languages, which makes it kin to our own Paramount World in the multi-language field. An outstanding feature of the booklet is a special supplement which traces the history of the entire cinema industry in the state of Brunei, the fabulous oil-rich kingdom in the China Sea. Last month on this page, reporting the premiere of the new theatre, we said "There'll always be a Boonpang Theatre." Now we know why. SINGAPORE Paraaunt manager Roy cAree forwarded this ouble-purpose shot, n the background are orkmen giving the en owned Cathay Thetre a 'facelift,' in hich project Paramunt representatives ere consulted, .in the oreground are three aluable prizes donted by Sanyo (with ,ee Say Keng of Cathay ,s liaison) for a iQntest in connection rith Danny Kaye's ,he Double." Contestmts were permitted ,o impersonate any ramms personality they rished to. ####### it nir mi ii it CINEMA HERALD Singapore's Cinema Herald {the latest issue of which is here shown) , was born of a local newspaper publishing lmpasse.lt proved to be so spontaneously successful that when the trouble was settled, it was continued In the interests of local film exhibition and distribution, under the expert editorial guidance af Carl V. Kannappan of the Cathay Organisation. Its news is published in English, Chinese and Malay, and it is profusely illustrated. This issue's Shirley MacLaine cover in particular was an attention-getter. It aided the engagement of "All In A Night's Work" at the Cathay in Singapore. SHIRLEY MacLAINE LOOKS AHEAD I BANGKOK, Thailand Crown Prince of Thailand and the Princess Ubolrat are receiving a souvenir from Miss Nit Nit Chaikijkarana, daughter of the Paramount manager for Thailand. Occasion was a visit by Their Royal Highnesses to the Paramount Theatre for a private screening of Jerry Lewis' "CinderFella." MANILA, Philippines 'Standee Shirley,' working in behalf of "All In A Night's Work," has made appearances all over the world in the past several months. Doing her showmanship Job in warm, cold and torrid weather, in rain, snow and sunshine, she nas done an ace job on towels as well as on film entertainment. Above, her standee work is being done on behalf of the Avenue Theatre, and Paramount manager A. S. Velasquez reports that scores of these standees got prominent and attention-rating spotting around the city. The one at top is in the Mico Recording House at Raon, in this city. BELOW SAIGON, Vietnam Industry and press assembled at luncheon to hear Paramount's 1962 product announcement. The facts were delivered by Paramount's manager, Tuan Kao, seated at the extreme lower right. We have seen the mass of clippings indicating that the news was extensively reported.