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30
Paramount World
Superb Showmanship!
HONGKONG When Danny Kaye's "On the Double" was released day-and-date in the Queen's, Royal and State Theatres, management of the three houses, in cooperation with Paramount manager H. S. Moh, arranged a contest. Object of the competition was to state on which eye Danny Kaye first put his eye-patch in the comedy, and on which eve he put the patch last. Cospondoring the contest was the only color newspaper, Tin Tin Daily.
In the scene above at left are some of the 5.000 replies that came in. Shown are, L to R: Mr. M.C.Lai, of National Transistor Radios: Miss Lau of Tin Tin Daily; Mr. S. T. Wu of Queen'sState-Royal Theatres; and Paramount's Mr. Moh, who drew the winning names. In scene at right are, L to R: Mr. M.W.Mong. agent for National Transistor Radios; Mr. T.Mizutani, of National Transistor: Mr. Wu, of the three theatres; the 3 prize winners with their trophies; Miss Lau; Mr. Moh; and Mr. H. A. Lok, chief editor of Tin Tin Daily. Scene was at the Luk Kwok Hotel Restaurant.
MORE AND MCRE THE SPECTACULAR SHOWMANSHIP CF THE FAR EAST IS PAYING INCREASINGLY VALUABLE DIVIDENDS.
HONGKONG "One-Eyed Jacks" was released here day-and-date at the Royal. Queen's and State, and enjoyed strong popularity. Here, are two phases of the showmanship campaigns put on by the three cinemas. At left, a 12-foot-high lobby display at the Royal; and at right, a really actionful disiy in the
play
lobby of the Queen's.
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ationally renowned newspaper with 100,000 circulation, as it announced the arrival from Hongkong of Miss Yu Ming.one of the Cathay Organisation's stars, here for a personal ap
?earance at Cathay' 3 Odeon Theatre, and for location shootng for her new picture, "A Star in Hongkong." Singapore's tumultuous reception for Miss Yu was without precedent.
SINGAPORE Cathay-Keris film stars are big news here. This is Page One of the April 6th Straits Times, an intern