Paramount World (1955)

Paramount World 5 PARAMOUNT WEEK WILL BE A FORTNIGHT THIS YEAR VERY, VERY FORTE 31 25 20 27 2« 2V AU GU ST SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 II 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 SEPTEMBER SUN MON TUE WED THU F«l SAT I i 3 A _ C c _ 7 _ fl _ Q in PARAMOUNT WEEK II 12 13 14 15 16 ^ 19 20 21 22 23 24 25(2^ 27 28 29 30 1 RAMOUN "FOY" RHYMES A/I TH ’’JOY" IN THE NATIONAL SUCCESS BEING BY "THE SEVEN LITTLE FOYS" NOTCHED When Bob Hope left New York at the conclusion of a most successful personal appearance engagement in which he had appeared on radio, television and stage, and kept an almost incredible nximber of engagements for magazine and newspaper interviews, one of the things contributing to a happ7 frame of mind was the knowledge that THE SEVEN LITTLB FOYS at the Criterion was already topping the record set by SABRINA, In Chicago, at the Chicago Theatre, the picture was topping IHREE RING CIRCUS, with the sixth day bettering the opening day,.... In Philadelphia the opening equalled that of KNOCK ON WOOD, The same sort of happy situation prevailed also in i-os Angeles and New Haven, As for the Texas engagements in Dallas, San Antonio, Houston and Austin the Texahs wore scampering around in a search for bigger and better-than-ever worts to describe what is already destined to be one of Paramount's top¬ grossing pictures of the year. "COUNTRY GIRL" 252^. .. ."STRATEGIC AIR COMMAND" 239^.... TELL THEIR OlVN PARAMOUNT WEEK STORY... ALL THE ODDS ARE IN FAVOR OF THIS UPCOMING PARAMOUNT WEEK ALL THE ODDS ARE IN FAVOR OF THIS UPCOMING PARAMOUNT WEEK BEING THE GREATEST AND MOST SUCCESSFUL IN THE 36 YEARS OF ITS OBSERVANCE BY THE FILM INDUSTRY. First and foremost is the fact that never in any year before has our Company enjoyed the prestige now attached to it by both distribut¬ ors and exhibitors. This prestige stems direc¬ tly from the product bearing Paramount *s Trade Mark a continuity of ace film attractions constituting the finest line-up of entertain¬ ment box-office pictures the industry has ever known. Today, much more than ever before, the name Paramount carries more weight commercial¬ ly, financially, editorially and, more import¬ BOX-OFFICE MAGAZINE'S Although the problem of photogr¬ aphing color presented difficulties, we got from the cover of a recent issue of Box-Office the essential percentage information regarding a trio of box-office winners, two of them Paramount THE COUNTRY GIRL, national leader, and STRATEGIC AIR COMMAND, very close behind it. These, according to Box-Office, were the top hits of the Spring Quarter, antly, in the minds of picturegosrs, than ever before. Today it is tru.ly a fact that the average filmgoer knows that STRATEGIC AIR COMMAND is a Paramount picture, that THE COUNTRY GIRL is a Paramount picture, that SABRINA and THE SEVEN LITTLE FOYS are Paramount pictures. The fact that this knowledge has been definitely established in the public conscious¬ ness, plus the fact that today our studio is giving us a continuity of the greatest films of our Paramount lives, constitute two major reasons for the whole-hearted, determined, en¬ thusiastic observance of Paramount Week by each and every one of us. Through regular channels all of the line, strategic mateid.al for this national celebrat¬ ion is being funnelled to branches and field men. You know the dates and everything else in the way of ammunition.