We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
18
PARIS ere are some of the elements which have given the ParamoTint Theatre a success with TO CATCH A THIEF almost unmatched in the long and wonderful history of this outstanding theatre. Note the great VistaVision electric sign; the line "A Hitchcock Film,” also in electrics; and of course the magnificent super cine-mural across the front of the lobby. No wonder millions of Parisians i^d Parisiennes, were stopped in their tracks. However, not only the theatre halted them. See below .
....Here, for instance, was one of the spectacular stunts playing up the jewel robbery motif of TO CATCH A THIEF. This sort of showmanship was engineered all over Paris by that Lebreton-FeriyPlunkett team of aramounteers that has made so much showmanship history over the past several years. See elsewhere in this issue for other examples of French showmanship on TO CATCH A THIEF that illustrate why film business is so up-and-up-and-up overseas.
BARCELONA Paramount headquarters here leaves no opportunity unused in bringing the impact of STRATEGIC AIR COMMAND before the exhibitors of Spain. General Manager Richard Edelstein reports a deep showmanship interest in the big air film.
PARAMOUNT CAMERA ON THE EUROPEAN SCENE
FRANCE JOURS DE FRANCE is one of the top weekly illustrated magazines of France. It is PEACE" in the impact category of America's Life Magazine. So
when a publication of this calibre devotes 14 pages yes,
fourteen — to a single motion picture, then you've really got something.
This is precisely what Jours de France did with WAR AND PEACE in its issue of Febmary 4th. Several of the pages were in full color, and all of them graphically conveyed the massiveness, poignancy and intense human drama of this great picture, its great cast (Audrey Hepburn, Mel Ferrer, Henry Fonda, Anita Ekberg, etc.), and the awesome greatness of the production quality with which the Ponti-De Laurentiis organi¬ zation has invested one of the most towering pictures in Paramount history.
JOURS DE on
"WAR AND
APPOINTED GENERAL MANAGER IN BELGIUM
HOLLYWOOD Kai Berg Madsen, of the Copnhagen newspaper "B.T.” is obviously pleased to greet the producer of the mighty film, THE TEN COMMANDMENTS, of which so much is expected in Denmark, in common with every other land in the world.
Continental General Manager John B. Nathan announces the appointment of Richard Menasche (above) as General Manager of Films Paramount, S.A. of Belg¬ ium. Mr. Menasche", a veteran in international film distribution activities, comes to Paramount from Columbia Pictures.
MANNHEIM, GERMANY — This is one of many spectacular window tie-ups secured in this city on CONQUEST OF SPACE. (Showman¬ ship on this picture has maintained an ex¬ ceptionally high level, not only in Germany, but throughout the international market generally) .