Paramount World (1955)

2 Paramount World I Thv'i4VT 0*<*mb»r 1$, 193$ RANK GOES 100% VISTAVISION PiX ALDRICH TO BACK OTHER INDIE PIX Clttfdier PiSses Up LdfH—Ani More Loof— Te Pliy I Kttery Here im H«n (« Produce ‘20tb-Fox Hour' Vidpii Royal Nevada Pays SpHalny; Off AFM Hook . - The ReiU S’rrMia un»«hi ni»<!« ixtce wiU. Oj^**^*^'* All'Olrl ()rrh, paifl ihe uvufK yi'.hn) hnrkh wMK Ihe Am«r1<AA yraemtilrtl Mv«lrUn« Ikih C«)kiai. AI^M r«» Imh< i>1wM VrvMa an ei*« b^klut aM nauVlMl Bill »«r?l(i Sr.Li*» liulnrr (^uiU 2<)lh \n r-i. Pm la Hm UPS PRODN TO 18 FILMS NEXT YEAR Serilng Hails (Mrige' Of Sponsors In SiriiH} Lathude to TV Writen HorHittoBeoiie'siew Eihib Booms B.O. By Buying Palrons' Price-Depressed Pork, 'Aucllonlng' It Off tS':?''rSj''S MtnnM^ia 0»c 14 Metk J. Bum. awner n( Uw Kox* Thaatra. J«" *■ >• 4Ii. ha* hit un*ii ■» »»y »o i»pt*re W» puhlu * 9 fathuff poHi prKB I'unaiJInji thv hap 3 Join ‘Daknia' (i«At XcinUIr Toientir iMl Skin Hamexr. lUc,. T-.ni.} aM Whh '•nt polirjr, hatet •bn , alrtpl «n lUuirMsrt, anil t This front page of Daily VARIETY was typical of the general U.S, film industry reaction to the Rank organization's great forward move in scheduling all of their future productions, beginning January 1st 195o, in VistaVision, For VistaVision shooting on THE MOUNTAIN in French Alps areas inaccessible to standaixi-size cameras. Paramount studio put into use for the first time its new light¬ weight hand-held VistaVision camera Lshown above attached to tiripod). Perfected after a year's development for use on aerial, mountain, boat and other locations where extreme portability is required, the double frame VistaVision camera weighs only I?? pounds, complete with motor and loaded 400 ft, film magazine. The camera photogr¬ aphs with the same sharpness and definificn of the regular VistaVision camera. Breath¬ taking backgrounds at altitudes up to 14,000 feet were provided by the Fi*ench Alps location for the film starring Spiencer Tracy (at left, above) and produced and directed by Edward Dm;^rvk. Til Gabbani, operating cameraman, is shown with camera. VISTAVISION ENTERS 1956 WITH TREMENDOUS WORLD ENTHUSIASM IN SUPPORT OF ITS TECHNIQUE The VistaVision picture around the globe continues to be enhanced* In addition to every Paramount production being made in VistaVision, more and more productions of other companies, and in other countries, continue to be made in this optically-ideal system. The new Alexander i^orda production made in England, '^Richard III,” which stars Sir Laur¬ ence Olivier and Sir Ralph Richardson, is about to be released throughout the world. It is in VistaVision. Stanley Kramer's new production, "Pride and Passion,” now in production in Spain with Cary Grant, Frank Sinatra and Italy's Sofia Loren, is being made in VistaVision. In Mexico the new production being made by Peliculas Nacionales "With Whom Do Our Daughters Keep Company?” is being filmed throughout in VistaVision. And, as the news at left indicates, the en¬ tire programme of J. Arthur Rank Organization is being filmed exclusively in VistaVision© In this connection there is the most wonderful spirit of cooperation existing between the Rank Organisation in London, and the Para¬ mount Studio in Holly¬ wood, with an exch•ange of information constantly in progr¬ ess . The belief in the industry grows stronger by the day that in the final an¬ alysis it will be the VistaVision has been paramoxintly prominent in the news of late. Twice within two months, in London, Her Maj¬ esty Queen Elizabeth honoured the film industry by attending a motion picture screening. On both occasions the Queen witnessed productions filmed in Vista¬ Vision. First occasion was the Royal Film Performance showing of “aramoxmt's "To Catch A Thief," Second W screening was of Laurence Olivier's production of William Shakespeare's "Richard III." Important industry news was made at the reading of a vital technical paper by Loren L. Ryder before the Industry Council of the Academy of Motion Picxure Arts and Sciences in Los Angeles, Para¬ mount's executive in Charge of Engin¬ eering and Recording originally titled his paper "New Developanents of Wide Screen Systems," but significantly alt¬ ered it to "New Developments of Large Screen Systems" in view of a definite industry trend from 'wide' to 'large' screens, VistaVision is the truest symbol of 'large' screen projection. VistaVision proportion of projection that the film industry will resolve upon, since it most perfectly suits the needs of every use to which film will be put in the extraordinary years that lie ahead.